Embed Size (px)
DESCRIPTION
Every wondered how to use Tumblr to market your business and expand your brand's presence? Wonder no more as this presentation teaches you what a Tumblr is and how to use it to spread brand awareness.
Citation preview
Trade Tips: Using Tumblr
Helpful hints for public relations and marketing professionals
Tumblr is a microblogging and social networking platform
It houses more than 132 million blogs
It can be used to post and share images, videos, audio clips or blog posts
Blogs can be accessed by anyone using the Web, unlike Facebook, which can only be accessed by Facebook users
Use the following tips to optimize Tumblr for your business
Think Visually
Use a catchy design to entice users to navigate your blog
Follow blogs you like and share their content using the reblogging feature
Interact
Tumblr is great for images
Hint: Capture shots like employees having fun on the job or of your
services being provided
Share Photos
Tag
Use tags to drive users with similar interests to your posts, like #Marketing #SocialJustice or #Communications
Search tags to discover posts similar to your interests
Save tags to revisit
Final Tidbits
Use Google Analytics to monitor and analyze traffic to your Tumblr blog
Be consistent with the frequency of posts
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.
