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Social Media Magic. The Great Illusion
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Keith childs ex manager digital & new media opel europe
”social media magic. The great illusion. The
importance of creating an internal culture”
@keithchilds
KWD Webranking AWARDS 2013
Social Media Magic The Great Illusion
Keith Childs
Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
Listen
Learn
This is social media
• Listen • Learn • Define a strategy • Identify the best platform • Measurable business objectives • Put governance in place • Properly resource • Execute
In an ideal world
79%
The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
Marketers still have difficulty in measuring social media
Difficulty in measuring social media?
Measure the business impact
69%
55%
47% The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
Lack of time
Producing enough content
Producing content that engages
Sharing press releases
Boring…
“For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value”
Ashley Brown, Global Group Director, Digital Communications and Social Media
“Today, fans tell the company when to communicate, not the other way around”
The road from Social Media to Social Business
Thank you
keithchilds.com
twitter.com/keithchilds
ch.linkedin.com/in/keithchilds/
Awards
13 december 2013
In collaborazione con
#writaly
KWD Webranking 2013 italy