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KWD Webranking 2011Phil Marchant, Managing Director (UK) | Staffan Lindgren, Managing Director (International)
Welcome
• A thank you
• Some points of order
KWD Webranking 2011
Step 1Feedback from companies
Step 2Interviews with internal experts in different fields, IR, CSR etc.
Step 3Questionnaire to the capital market & job seekers
Step 4Creation of the criteria
Step 5Our ranking
Top level criteria
• Home page• About us / company profile• Media information• Financial reporting• Investor relations• Corporate governance• Corporate responsibility• Careers• Social media and search• Functionality
What’s next?
Stay here for:
Developing your digital corporate communications strategy – a case studyAlessandro Bastoni, Telecom Italia
Go to the Boardroom next door for:
From print to digital – moving the Annual Report intothe 21st centuryJonas Jonell, KWD
What’s next?
Stay here for:
Corporate social media: breaking the boundariesStuart Bartram, Brandex Insight
Go to the Boardroom next door for:
Cookies and the EU privacy directive: what it means for youSimon Lande, Magus
What’s next?
Trends in Digital Sustainability CommunicationTommy Borglund, KW Sustainability Services
KWD Webranking 2011Findings and winners
What we’re going to cover
• KWD Webranking 2011 – a reminder of how we do it
• The key findings in 2011
• The winners
• That’s it. Drinks…
KWD Webranking
• Oldest and most respected rankings of corporate websites in the world
• Driven by the market, not our personal opinion
• Each year we send out a detailed survey to analysts, investors, business journalists, SRI analysts and jobseekers. It asks how and why they use corporate websites and what information and functionality they most want to see. These answers drive the criteria and weighting of the ranking
• 120 criteria
• 1,000 corporate websites across the globe ranked for the last 15 years
Top level criteria
• Home page• About us / company profile• Media information• Financial reporting• Investor relations• Corporate governance• Corporate responsibility• Careers• Social media and search• Functionality
Key findings – KWD Webranking 2011
For the majority of Europe’s biggest 500 companies, the biggest gaps between what stakeholders want and what the websites are providing are:
• In-depth IR content• Market share and industry information• Management profiling• Company and investment story
In-depth IR content
• 87% of respondents wanted information on financial targets and achievements
• Only 10 of the 500 companies provided both in detail
In-depth IR content
87% of respondents wanted information on company’s financial targets and achievements
Only 10 of the 500 companies provided both in detail
In-depth IR content
• Many respondents also keen on profiling information on the company’s industry, regulation and also market share
• 68% of the 500 failed to provide this information
In-depth IR content
Many respondents also keen on profiling information on the company’s industry, regulation and also market share
68% of the 500 failed to provide this information
Management profiling
In the current climate, key audiences want to get underneath the skin of management
Yet vast majority of European corporate websites offer just a dull, short “two cats and lives in Surrey” biography
But this is the change to converge CEO information:• Skills, experience, CV• Thought leadership pieces• Interviews• Press cuttings• His / her views on the company• Q&A• Company and industry presentations
Management profiling
In the current climate, key audiences want to get underneath the skin of management
Yet vast majority of European corporate websites offer just a dull, short “two cats and lives in Surrey” biography
But this is the change to converge CEO information:
Skills, experience, CVThought leadership piecesInterviewsPress cuttingsHis / her views on the companyQ&ACompany and industry presentations
Management profiling
In the current climate, key audiences want to get underneath the skin of management
Yet vast majority of European corporate websites offer just a dull, short “two cats and lives in Surrey” biography
But this is the change to converge CEO information:
Skills, experience, CVThought leadership piecesInterviewsPress cuttingsHis / her views on the companyQ&ACompany and industry presentations
Management profiling
In the current climate, key audiences want to get underneath the skin of management
Yet vast majority of European corporate websites offer just a dull, short “two cats and lives in Surrey” biography
But this is the change to converge CEO information:
Skills, experience, CVThought leadership piecesInterviewsPress cuttingsHis / her views on the companyQ&ACompany and industry presentations
Company and investment story
• A unified company story across the whole site
• Entwined and embedded throughout content, images, key messages, case studies, multimedia
• Very few sites do this successfully
• Majority have a bold statement on the home page with no further detail, or the visitor is expected to do the work and piece it together from the vast amount of information on the corporate site
Company and investment story
A unified company story across the whole site
Entwined and embedded throughout content, images, key messages, case studies, multimedia
Very few sites do this successfully
Majority have a bold statement on the home page with no further detail, or the visitor is expected to do the work and piece it together from the vast amount of information on the corporate site
Company and investment story
A unified company story across the whole site
Entwined and embedded throughout content, images, key messages, case studies, multimedia
Very few sites do this successfully
Majority have a bold statement on the home page with no further detail, or the visitor is expected to do the work and piece it together from the vast amount of information on the corporate site
Company and investment story
A unified company story across the whole site
Entwined and embedded throughout content, images, key messages, case studies, multimedia
Very few sites do this successfully
Majority have a bold statement on the home page with no further detail, or the visitor is expected to do the work and piece it together from the vast amount of information on the corporate site
Company and investment story
A unified company story across the whole site
Entwined and embedded throughout content, images, key messages, case studies, multimedia
Very few sites do this successfully
Majority have a bold statement on the home page with no further detail, or the visitor is expected to do the work and piece it together from the vast amount of information on the corporate site
Other key findings in Europe
• 80% want information on Risk Management – 70% don’t provide it
• Most companies slow to encourage or engage in stakeholder dialogue – even simply through offering feedback – or properly maintained and relevant corporate social media channels
• Group careers portals becoming relevant with large companies with disparate operating companies
• Interactive press sections with multimedia becoming more prevalent, and we are seeing the start of full social media newsrooms
KWD Webranking 2011The top ranked websites
KWD Webranking 2011 – UK results
Top ranked UK website:
KWD Webranking 2011 – UK resultsHome page
About us
Press
Financial reporting
Investor relations
Corporate Governance
Corporate Responsibility
Careers
Social media & search
Functionality
0%
50%
100%Centrica
UK average
KWD Webranking 2011 – UK results
KWD Webranking 2011 – Europe results
No.3 website in Europe:
KWD Webranking 2011 – Europe results
No.3 website in Europe:
KWD Webranking 2011 – Europe results
No.2 website in Europe:
KWD Webranking 2011 – Europe results
No.2 website in Europe:
KWD Webranking 2011 – Europe results
Top ranked European website:
KWD Webranking 2011 – Europe resultsHome page
About us
Press
Financial reporting
Investor relations
Corporate Governance
Corporate Responsibility
Careers
Social media & search
Functionality
0%
50%
100%Telecom Italia
Europe average
KWD Webranking 2011 – Europe results
Top ranked European website:
KWD Webranking 2011
Thank you!
