LinkedIn Leads to Revenue High Five Presentation

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LinkedIn Leads to Revenue Presentation

THE PROCESSES, CONTENT AND TOOLS YOU NEED TO GO BEYOND REACHPresented By: Kristina Jaramillo Managing Partner at Get LinkedIn Help

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue Presentation87% of B2B Sales and Marketing Leaders Are Using Social Media Platforms Like LinkedIn But Less Than 1 in 5 Can Clearly Prove a Social Media ROI.

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LinkedIn Leads to Revenue Presentation

LinkedIn Leads to Revenue PresentationTop 4 Most Important Social Media Metrics That Sales and Marketing is Tracking:

Number of Profile Views and Content Platform ViewsHow Many People Theyre Reaching with Their Content or MessagesNumber of Likes, Comments and SharesNumber of Connections and Group Members

These metrics were picked over:Next step actions beyond the click, like, share etc.Marketing qualified sales opportunitiesRevenue

Getting leads and opps but with the wrong peopleI have connections but no leads or oppsI am getting some leads but not many and not consistently. I am regularly generating leads and opportunities using LinkedInThe LinkedIn Marketing Results Sales and Marketing Are Getting As Told in Our Recent Survey

Look at the difference sales and marketing must be engaging wrong!!!

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LinkedIn Leads to Revenue PresentationCMOs at Top Organizations Are Getting LinkedIn Wrong.

Xerox CMO John Kennedy

Wiley CMO Clay Stobaugh

Lithium CMO Katy KeimWiley CMO Clay Stobaugh

XOJet CMO Shari Jones

G2 Crowd CMO Adrienne WeismannTheyre Focused on Brand Engagement and Top of Funnel!Source: Marketing Land Article Written By Amy Gesenhues

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LinkedIn Leads to Revenue Presentation

LinkedIn Leads to Revenue Presentation

Forrester Reported That 99% of Leads Do Not Convert and a LinkedIn Says 87% of Leads Do Not Convert

LinkedIn Leads to Revenue PresentationWiley CMO Clay StobaughYoure Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick Youre Not Focusing on Value-First

An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn: Keeping your Prospect's Attention Throughout the Buyer's JourneyImage source: https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf

LinkedIn Leads to Revenue PresentationWiley CMO Clay StobaughLinkedIn Is Not About Brand EngagementIts About Buyer Engagement

LinkedIn Leads to Revenue Presentation

More Marketing Qualified Leads for a Tech Communications Firm Than All Other Initiatives Combined!

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LinkedIn Leads to Revenue Presentation

Giving Your Sales Team LinkedIn Sales Navigator and the Training Is Not a LinkedIn Strategy

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue PresentationYour Profile Needs to:Demonstrate that you understand your buyers specific business issues and it needs to clearly articulate how to solve them.

Help the business buyer think differently about how to solve their business problems.

Share insights not considered before.

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue Presentation

Most Messages Are Ignored By B2B Buyers Because Sales & Marketing Is Pushing Out Messages Hoping That It Will Stick and That Buyers Will Connect with the Value Being Communicated

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LinkedIn Leads to Revenue Presentation

Messaging and Positioning Firm Gains New Client Using a Targeted Account Management Approach

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LinkedIn Leads to Revenue Presentation

LinkedIn Community Development The Key to Most of Our Clients LinkedIn Acquisition Strategy

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LinkedIn Leads to Revenue Presentation

41% of Buyers Actively Looking for a Solution Are Less Likely to Consider a Vendor Who Gates the 1st Piece of Content

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LinkedIn Leads to Revenue Presentation

Here Are Some of the CompaniesOur Clients Are Building RelationshipsWith Because of Our Up-Front Value Lead Nurturing Strategy:

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LinkedIn Leads to Revenue Presentation

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LinkedIn Leads to Revenue Presentation

Digital Advertising Technology Company Gains Real Interest and Engagement By Discussing Changes in the Industry.

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LinkedIn Leads to Revenue Presentation

State of the Industry Reports Drive Demand For Messages That Matter.

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LinkedIn Leads to Revenue Presentation

Professional Service Firms Are Using Challenger Content to Change Their Prospects Thoughts and Actions

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LinkedIn Leads to Revenue Presentation

Sales Coaching Firm Uses Study Based Thought Leadership Content to Gain Interest, More Group Members and Sales Calls

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LinkedIn Leads to Revenue Presentation

Some of Our Recommended Tools to Support Your LinkedIn Strategy.

Their non-traditional opt-in process increased SalesForces lead conversion rates by 190%.

Among all of the other benefits that Hubspot offers, they are the only ones who can provide info on LinkedIn group engagement.

Content creation and promotion software that is focused on content performance.

Provides accurate sales intelligence so sales and marketing teams know what to focus on with their messaging when connecting with and nurturing prospects.

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LinkedIn Leads to Revenue Presentation

Special Opportunity: Visit the Get LinkedIn Help Booth (#4) for a Free LinkedIn Lead to Revenue Strategy Session to Uncover How to Get Results Like:

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