Signal. Currency of the realtime web

LNR.[Demographics]

Reach – Comparison 2013

© LIQUID NEWSROOM, Steffen Konrath, 2014

2013

All data based on Topsy (Twitter firehose access)

Total Exposure shows how often an account showed up in timelines of Twitter users. It is a similar measure as circulation. It depends on Follower base of the account, on the number of Tweets sent and the volume of engagement from users, mentioning or retweeting the original Tweet.

A (socio-)demographic analysis of followers of @stkonrath - Liquid Newsroom -Status Quo: Jan 2014

© LIQUID NEWSROOM, Steffen Konrath, 2014

Basic Data

© LIQUID NEWSROOM, Steffen Konrath, 2014

Top10%

Top10%

Top20%

This account is in the top 10% (or 20%) of all Twitter accounts in terms of concentration of this demographic

Location

© LIQUID NEWSROOM, Steffen Konrath, 2014

Top10%

Top20%

Top10%

This account is in the top 10% (or 20%) of all Twitter accounts in terms of concentration of this demographic

Occupations

© LIQUID NEWSROOM, Steffen Konrath, 2014

Top10%

Top10%

This account is in the top 10% (or 20%) of all Twitter accounts in terms of concentration of this demographic

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