By Aanchal NejhavanB.A. (Hons) International Journalism

Brief Introduction to Brazil Brazil is a country in South America

Brazil covers nearly half of South America and is the continent's largest

nation.

Population: 202.77 millions

Brazil is a democratic country, ever since 1985

Current President - Dilma Rousseff (4 year term)

Free speech in Brazil

Government of Brazil

PRESIDENTIAL CONGRESS

FEDERAL JUDICIARY

Since the end of military rule in 1985, unionization, collective bargaining,

and frequent strikes have become commonplace among federal employees

in all the three branches of government.

Media Development Brazil It is South America’s largest media market, with thousands of commercial

radio and TV broadcasting channels and a strong press.

Social Media continue to influence the Purchase Decisions of Brazilian

Internautas

Brazilians prefer brands that interact with them on Social Networks

Many Brazilians combine Social Media with

watching TV

Social Media play a significant role in Job

Recruitment

Brazilian Journalism

Brazilian journalism is experiencing a crisis that has affected journalism

worldwide due to a combination of factors, including :

- the competition with new technologies and Internet,

- economic pressures to cut costs and do more with less of journalists

and other costly reporting.

World Press Freedom

Investigative journalism is under threat in the United States, day-to-day

reporting exposes journalists to physical danger in Brazil.

With five journalists killed in 2013, Brazil has become the western

hemisphere’s deadliest country for media personnel.

These tragic deaths in Brazil are obviously also due to a high level of

violence. Organized crime’s hold on certain regions makes covering

subjects such as corruption, drugs or illegal trafficking in raw materials

very risky.

Brazil – Noticeable Problems

Brazil - not so sunny spring The large-scale protests that erupted in São Paulo in June in response to

public transport fare hikes spread to the rest of the country, fuelled by

discontent about the massive spending on the 2014 Football World Cup

and the 2016 Olympics.

The “Brazilian spring” protests raised questions about the dominant media

model and highlighted the appalling methods still used by the state military

police since the time of the dictatorship.

In the course of the protests, around 100 journalists were the victims of acts

of violence, of which more than two thirds were blamed on the police.

Voice of Brazilian People

2014 SCORES

PRESS STATUS

-Partly Free

PRESS FREEDOM SCORE(0 = BEST, 100 = WORST)

-45

LEGAL ENVIRONMENT(0 = BEST, 30 = WORST)

-13

POLITICAL ENVIRONMENT(0 = BEST, 40 = WORST)

-21

ECONOMIC ENVIRONMENT(0 = BEST, 30 = WORST)

-11

FREEDOM HOUSE

The Future

Today four out of five internet users in the Latin America are plugged into

social networks; Facebook boasts almost 40 million users in Mexico,

Argentina, and Brazil alone. Interestingly, journalistic integrity and trust

in the media have changed as social media use has increased.

It is pretty straightforward: people are starting to doubt seriously what they

are being told by both politicians and journalists.

In the era of citizen journalism, online news—meaning both the published

articles and user-generated comments—has an appearance of truthfulness,

depth, and persuasiveness that can leave the old newspaper model looking

archaic and obsolete.

JOURNALISM IN BRAZIL WILL NOT IMPROVE IF

MEDIA REFORMS ARE NOT TAKEN SERIOUSLY

AND DISCUSSED IN A MATURE MANNER.

It is important to recognize that more structural and

long lasting improvements in the media will necessarily

depend on

• Deepening of the Democratization Project

• Economic force.

This cannot be achieved by journalists’ good intentions and individual

commitment.

Some Questions to ponder?How will the media industry protect their

institution?

How will they retain positive public

perception of their journalistic integrity and

regain the trust of their readers?

Thanks

Bibliography http://worldpopulationreview.com/countries/brazil-population/

http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-

media-trends-in-brazil/

https://freespeechfreepress.wordpress.com/south-america/brazil/

https://freedomhouse.org/report/freedom-press/2013/brazil#.VG3So2d_tRU

http://www.meltwater.com/public-relations-blog/the-future-of-media-in-

latin-america/

http://www.academia.edu/3506809/The_crisis_of_public_communications_and_quality_journalism_in_comparative_perspective

http://www.photius.com/countries/brazil/government/brazil_government_structure_of_governm~236.html