Michael Collins - TravelMedia.ie - TBEX Asia 2015 Presentation - How to plan the perfect press trip

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    10-Feb-2017

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<p>PowerPoint Presentation</p> <p>Michael Collins#TMevents@travelmedia_ie#tbex@TBEXevents</p> <p>@ThailandFanClub@ThaiAirways</p> <p>presentation on Slideshare and as a blog posthttp:/www.slideshare.net/TravelMediaiehttp://www.travelmedia.ie/blog</p> <p>Ed Finn, why wasnt I invited on a trip.Understanding the travel industry, why?Use alan in SAS as an example.His quoteAlso, a press trip, we have two clients, tourist board and airline.- The industy is where the money is.</p> <p>7</p> <p>Industry - Business TrackHow DMCs and Tourist Boards Can Creative Successful Blogger Trips </p> <p>Industry - Business TrackHow to Create the Perfect Trip</p> <p>blogger - DMC</p> <p>Bloggers v DMCs</p> <p>Symbiotic RelationshipGoodHappyHotSweetBloggersBadSadColdSourDMCs</p> <p>PushvPull</p> <p>Why is there an imbalance?Lack of communication. Both.BLURRED LINES.This is what we want? DMCs.This is why we are organising this trp.What do you want? Bloggers.Why have you accepted this trip? What do you hope to get from this trip.</p> <p>What can DMCs do better?Early planning and engagement with bloggers. Listen.More bespoke trips, less group trips, more flexibility.Better balance between blogger needs and commercial/organisers requirements.More free time.Better planning. More on this in a minute. Trips are an active media environment. No longer passive. Preparation required.</p> <p>What can DMCs do better?What are the biggest bug bears that bloggers have about trips.Not enough free time. Less is more.Social time. Admin time. Down time.Everyone on the same story. Group trips v individual trips. Group trips less work, more economies of scale, but.Handles, hashtags in advance,Amplification - partners need to engage, hotels, restaurants, venues etc. WiFi, MiFi everywhere, passwords, logins.Paid support. Facebook, reach your audience.</p> <p>Quotes for DMCshotel inspections. Oh, God, no! They're for travel agents </p> <p>QuotesAh, Jaysus, not another church/cathedral! </p> <p>If I see the inside of one more church, I'll turn atheist.</p> <p>Quotes8am starts after 11pm finishes. Are ye serious?</p> <p>QuotesPlus, I can't overstate the value of free-time (and I'm not talking 45 minutes back in the hotel between excursions). Free time, a chance to wander alone, take photographs</p> <p>Quotesfree time - often, that's the only chance a writer gets to experience the morepersonal encounters with a place and it's people. </p> <p>Quotesa relaxed writer is a better writer </p> <p>if you're being frog matched from A to B at top speed thenthe best you can ever reallycome up with arebullet points which may make for informative but very rarely entertaining copy. Information you can lift from websites but personal experiences are vital.</p> <p>QuotesOne of the most important things that comes up time &amp; time again....is, don't set up a blog trip and then sit back and wait for the bloggers to bring eyeballs. </p> <p>Make sure that you and all your stakeholders are amplifying every tweet, every instagram, every post, etc. </p> <p>QuotesMy advice would be for media and organisers to work together on an angle that suits the individual publication beforehand. Group trips serve a purpose, but they can also mean several publications have the exact same story.</p> <p>QuotesHaving a hashtag for the trip is obviously a great thing. Not just for trending, but it also helps the journalists connect with their fellow press trip attendees/organisers through social media via searching the hashtag. </p> <p>TakeawaysFree time</p> <p>Less group trips.More tailored trips.</p> <p>More engagement, pre, post, during. </p> <p>For Bloggers-- Lads, that wee girl/guy from the tourist board has paid for everything all day -- for f***'s sake, put your hands in your pockets and stand a round at the end of the night -- he/she has a budget to observe.</p> <p>For BloggersSay thank you.</p> <p>We are talk, we all know each other.</p> <p>For BloggersEvergreen.</p> <p>Share again and again and again, please.</p> <p>Stats please, wed love them.</p> <p>For BloggersRemember you're enjoying a privilege by being wined and dined -- it's not a right.</p> <p>For BloggersThe tour guide: when he/she eventually leaves you, pass the hat around and stick 10 $ each in it to show your appreciation.</p> <p>For BloggersIf the itinerary says 10am start, it doesn't mean 10.15 or 10.25. </p> <p>Be respectful to your hosts and your colleagues and have the good manners to turn up on time.</p> <p>The Perfect Blogger TripThe perfect trip is one where guests and hosts show each other respect, and allow breathing space</p> <p>ahhhhhh</p> <p>ummmmmmmm</p> <p>7 Ps - #7PSProperPriorPlanningPreventsPissPoorPerformance</p> <p>7 Ps - #7psProperPriorPlanningPreventsPissPoorPerformance</p> <p>7 Ps - #7psProperPriorPlanningPreventsPissPoorPerformance</p> <p>Case Study 1 Press Trips</p> <p>Lessons7Ps.Follow well in advance.Engage well in advance start the conversation early.Research handles and hashtags.Tell venues, hotels, attractions media are coming.Get WiFi access / passwords.</p> <p>DMCs, PRs can do more.They are now part of the conversation.No longer passive bystanders.Actively engaging, following, sharing, RTs, Likes.Write a blog from the trip.</p> <p>Case Study 2 - EventsTravel Media Awards Trended no. 1 on Twitter</p> <p>How to Trend on Twitter - blog#TMevents</p> <p>Share Hashtags and Handles in Advance</p> <p>Thank you to the media who helped me prep for todayBrendan Harding @BrendanHardingTara Peavoy @TaraPeavoyLaura Breslin @Mamma_FairyAlastair McKenzie @AlastairMcKTom Sweeney @ScottishTomPl OConghaile @PolOConghaileLucy White @LucyWhiteDublinIan Scott @DubaiTourism</p> <p>@niamhywatersLastly, thank you to my colleague Niamh Waters, back in Dublin, who got up at 5am this morning to manage @travelmedia_ie during this presentation (why?).AMPLIFICATION</p>