Niamh Waters

Using eBooks as a Luxury Travel Marketing Tool

ITAA Conference 2016

eBooksWHAT?!

What is an eBook? Known as “Fat Content” Long form piece of SEO’d content Information resource for

travellers Lead generating asset

Why create an eBook? People put higher value on ‘Fat

Content’ than they do on shorter content

Positions you as an expert Helps potential clients learn more

about you Can be broken up and used as

content for multi channel campaigns Valuable lead generating asset

eBook Distribution

Blogs

eBookBlog

Blogs

eBook

Blog

Blogs

eBook

Blog