TONY SHAP CONSULTINGBUSINESS DEVELOPMENT CONSULTANT TO AMERICA’S FASTEST-GROWING

COMPANIES

PINTEREST FOR FENCE CONTRACTORS

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As a FENCE CONTRACTORS getting in on the age of technology

you understand that it’s more than just getting on the internet

• These days, social media is snowballing and it’s the way to get brand awareness out there for your customers, both current and future.

WHAT SOCIAL MEDIA PLATFORMS SHOULD YOU BE ON?

THERE ARE LOTS, BUT FOR NOW LET’S FOCUS ON

Which continues to grow in popularity and is fast becoming a strong force in the world of business

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SO WHAT’S SO SPECIAL ABOUT PINTEREST AND WHY SHOULD YOU BE ON IT?

• Well, for starters, it’s great for SEO.

To make the most of this, you should definitely take steps to optimize your Pinterest account for your company

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SOME WAYS TO DO THAT?

• Make your company’s name direct, and when it comes to the user name you’ll be creating for it, make it something memorable that is relevant to your business and easy to remember.

• Also, fill your about section with descriptive keywords.

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• I can’t say this enough, but I’ll say it just the same:

THE KIND OF CONTENT YOU PUT OUT IS ONE OF THE MOST IMPORTANT CONSIDERATIONS IN ANY INBOUND MARKETING CONTEXT, INCLUDING

• If you want people to follow you and feel like your fence company is the one that they should pick, you have to be real and do great storytelling.

If you lead them each step of the way, you’ll build their confidence and trust, which will in turn earn you loyal customers

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• Once you've achieved great storytelling, don’t fall short by missing an important aspect of Pinterest:

YOU CAN LINK OUT TO YOUR SITE

IF YOUR POTENTIAL CLIENTS CAN’T CLICK AND FIND YOU, WHAT’S THE POINT?

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• Your hard work at storytelling will be useless.

• Keep in mind you can also embed Pinterest images into blog posts, which increases your visibility.

• Make sure any images you’re putting out there are not only nice, but are relevant to what you do.

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Finally, think of Pinterest as an opportunity to showcase your company and the work you do

• By using Pinterest to give value and show potential customers who you are and what you’re about, your business will be the one that rises above and leaves the others scrambling to compete.

YOU CAN PIN IMAGES OF JOBS YOUR BUSINESS HAS DONE IN THE PAST

WITH BEFORE AND AFTER PICTURES OR WHATEVER IS RELEVANT AND DISPLAYS THE QUALITY OF YOUR WORK

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NEED A HAND GETTING STARTED?

TONY SHAP

I’M HAPPY TO HELP YOU GET IN THE GAME

REACH OUT TO ME

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