Q 1: What will you do to make a website search engine friendly?

Ans: Few of the main elements that make a website search engine friendly are word count, anchor text, backlinks, outbound links, keyword etc.

Q 2: Do you know about the types of SEO?

Ans: There are majorly two types of SEO that are being practiced namely On-Page SEO and Off-Page SEO.

On-Page SEO

It is the process of optimizing a website that includes on-site work like writing title, content, Meta tags,

ALT tag, and description along with ensuring web-page’s design and code that can be indexed and crawled by search engines properly.

Off-Page SEO

It is a method of earning backlinks from various websites with a motive to improve the ranking of the site.

This method includes various SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.

Q 3: Are you aware of SEO techniques?

Ans: There are two SEO techniques: White Hat SEO and Black Hat SEO or Negative SEO.

Q 4: Best way of getting a natural backlink to your site.

Ans: Some of the best ways of getting a natural backlink to your site are blog commenting, article marketing, social networking site profile, link exchange, etc.

Q 5: What will you do for the company website you are working for, decides to

move all the contents to a new domain?

Ans: In that case, it would be important to update the previous site with a permanent redirect i.e 301

redirection to the new pages. After that, all the previous content should be taken down in order to avoid duplication of the content.

Q 6: What are some external but important factors which impact the ranking?

Ans: Some of the external factors are time spent on the site, page views per visit, bounce rate, and returning visitors.

Q 7: How you will start keyword research? Which tools would you use for doing

it?

Ans: First of all, you have to decide your topic that might bring traffic to your website. For that, you can use Google Trends.

Few of the tools to decide keywords are, ubersuggest.io, and Google Keyword Planner to find related keywords as well as their search volume.

Q 8: Differentiate between Dofollow and Nofollow.

Ans:

Dofollow link

It is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link

An HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

Q 9: What do you understand by Keyword streaming?

Ans: Keyword Streaming means analyzing and selecting the best keyword for your website and targeting

to your website. One reduces each word to its stem. For instance, “investigating”, “investigates”, “investigated” all become just the root word or stem “investigate” in a search index.

This is used for search functionality which means enabling any form of the search term to find all variations of the supplied keyword. It thus improves the search experience.

Q 10: What is Canonical issue? How will you resolve them?

Ans: The Canonical issue relates to duplicate pages. For instance, if a site has 2 pages of same content

but different URLs and you can’t redirect it then you use a canonical tag. It is to be used in the head section on your site.

For fixing a canonical issue, you have to do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

Commonly Expected SEO Interview Questions and Answers 2016

There are few questions interviewer will ask you irrespective of the fact which SEO-based profile you have applied for. Some of these are:

Q 1: What attracted you to SEO industry?

Ans: Honesty is the key here!

Think why did you apply for this job in the first place? Because of the industry’s reputation? Or maybe the fact it offers exceptional growth? Or the high-paying jobs in this industry?

The interviewer, here, wants to test your commitment to the industry and find out what makes you the best pick out of the pool available. Therefore, respond with full enthusiasm and commitment for the sector

overall. You can say that you are attracted to the industry because of good reputation and lots of opportunities available to progress your career, expand your knowledge, and learn new skills.

This answer will reflect your commitment to the sector in long run and your wish to constantly improve and enhance your skills.

Q 2: What do you enjoy most about working in SEO?

Ans: It is good to be honest here. You have to consider which tasks you look forward to in your day and

which areas you enjoy working in (particularly). However, be careful that you don’t go for the ‘easy’ tasks only. Talk about challenges you would like to take.

Q 3: How do you think your experience of digital marketing will benefit our

business?

Ans: This question is all about your personal experience and what you have done in the past and how

your skills could benefit the business overall. Also, talk about your particular SEO story that helped you learn a lot of things and how this particular knowledge could help the business.

You need to answer in what ways you are different from the rest of the applicants, therefore, think carefully about what makes you unique in terms of experience, knowledge, and skills. Also, how it will have a positive effect on the business.

Q 4: Where do you see yourself in five years’ time in the digital marketing sector?

Ans: When interviewers ask this question, they aren’t waiting for you to talk about your personal aspirations. When a company hires a new employee, they are making a huge investment!

Therefore, the hiring managers want to know if you are worth the investment or not. They want to know if you will stick to the company along with growing professionally. They want to test you on your problem-solving skills.

Talk about the following things:

Interest in the profile you have applied for

Core strengths and how they can benefit the company

Professional goals

Personalized Interviews Questions

When preparing to apply for SEO Fresher job, you need to be thorough with the basics first. Have a glance at SEO interview questions and answers for freshers before appearing for the interview.

Q 1: What are you looking forward to working in SEO field?

Ans: Since you are a fresher, you are always expected to be energetic and open to learning. Therefore,

you should answer this question openness to learning more, talk about what interest you the most. Is it on-page SEO or off-page SEO?

Most of the SEO interview questions for freshers are theoretical as they have a minimum or no experience before. So you can read the above-suggested Search Engine Optimization questions!

Q 1: What steps would you follow to optimize a website?

Ans: For optimizing a website, following steps, should be followed:

Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the

current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

Craft outstanding content with keywords

While creating content, you must keep the keywords in mind. The main motive of the content is to reach

the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can

do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually

follow the city + service format. For instance, Delhi – Digital Vidya is a page title which could be the best search name.

Q 2: What are the common SEO mistakes while producing digital content?

Ans: People usually make the following common SEO mistakes while writing content on digital platforms:

Using wrong words

Problems with redirection