Star Movies Secret Screening

BRAND/CHANNEL NAME : STAR MOVIES INDIA

AGENCY NAME : GREY DIGITAL

BRAND CAMPAIGN : STAR MOVIES SECRET SCREENING

Star Movies Secret Screening

Objective

Execution

Results

Objective

• It’s no secret that Star Movies has always gone beyond what’s ordinary …

• With Star Movies Secret Screening, the objective is to create a unique space for movie buffs and critics alike

Execution• The campaign was activated by

identifying the top twitter followers of the channel

• Secret codes were dispatched to few Selected Secret Keepers, where in they had to submit the codes to our website using their twitter handle to RSVP

• Secret keepers had to Tweet pic their invite #StarMoviesSecretScreening

• The rest needed to put their names on waiting list to get invited

secretscreening.starmovies.in

Execution

Results

THE BIG IDEA – SECRET SCREENING OF A MOVIE 2 WEEKS BEFORE WORLDWIDE RELEASE

A Secret that everyone wanted to share

Results• 30 MILLION IMPRESSIONS ON TWITTER• ALL INDIA TREND• Tweets by over 20 top influencers in the

country• OVER 3500 TWEETS & 3000 requests for

invites• Trends in Mumbai & Bangalore• 600 people present across all screenings

(Nearly 100% occupancy across all screenings)

• For the first time in India, viewers get a chance to watch some of the biggest films before it releases

• Secret codes dispatched to only a select few and the rest need to put their names on the waiting list to get invited

#StarMoviesSecretScreening

(13400 followers)

(12600 followers)

(8000 followers)

(26000 followers)

(13400 followers)

(8000 followers)

THANK YOU