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STE Copywriting – Twitter Marketing Case Study

When freelance copywriter Sarah Townsend was introduced to Jonathan, she had just

27 Twitter followers. But a place on one of his Introduction to Twitter workshops was the

catalyst for change, leading to a following today of more than 4,000 and a fresh outlook

on promoting her business online.

With more than 20 years’ experience in marketing, publishing and copywriting for a

diverse range of businesses, Sarah is adept at using the power of the written word to get

real results for her clients. Jonathan’s social media expertise has augmented these

skills, enabling her to reach new businesses and stand out from the competition online.

Sarah says: “I first joined Twitter (@STEcopywriting) in 2012, when social media was

still quite fresh. I knew that a Twitter presence was the next step for my business and I’d

heard Jonathan’s name mentioned as the go-to social media guy, so I signed up for his

introduction course in Cheltenham. It was such a helpful introduction - so much so, that,

after that I also attended his LinkedIn course!

“Before the Twitter course I had 27 followers and I now have over 4,000. I learnt that the

key is not to endlessly promote your business but to engage with others, including your

competitors. I have spent a lot of time engaging organically with local businesses and

with other copywriters. There are a lot of people out there working for themselves and

it’s a nice and supportive community. You have to be generous rather than just pushing

your own message constantly.”

“Social media is an extension of your portfolio and a presence you need if you want to

be taken seriously. I’m always suspicious of businesses that are not on social media! It’s

important to get a good balance and show your personality. Jonathan gave me a strong

foundation of what is social media and definitely set me on the path to success. He’s

very knowledgeable and personable, and also very generous in sharing information.”

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Talk to Jonathan about how he can help grow your business with Twitter.