Build Smarter Mobile Apps with Real-Time Relevance

T1TrackSession4/21/201611:00AM

" BuildSmarterMobileAppswithReal-TimeRelevance"

Presented by:

Jason Arbon

Appdiff

Broughttoyouby:

340CorporateWay,Suite300,OrangePark,FL32073888-268-8770·904-278-0524·[email protected]·www.techwell.com

Jason Arbon Appdiff

Jason Arbon is the CEO of Appdiff, which is redefining how enterprises develop, test, and ship mobile apps with zero code and zero setup required. He was formerly the director of engineering and product at Applause.com/uTest.com, where he led product strategy to deliver crowdsourced testing via more than 250,000 community members and created the app store data analytics service. Jason previously held engineering leadership roles at Google and Microsoft, and coauthored How Google Tests Software and App Quality: Secrets for Agile App Teams.

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Build Smarter Mobile Apps with Real-Time Relevance Jason Arbon

We’ll make smarter versions of apps

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Jason Arbon CEO, Appdiff search@bing p-search@google

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You Are Here

Context: You are thinking about

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Google?

Twitter?

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Chrome?

Evernote?

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Your App?

contextual=loca,on+social+X

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Simple:1. Getcontext2. Applycontext

Words for location

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How: Foursquare API

How: Foursquare API

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How: Make bag of words

[The,Wes,n,SanDiego,Karl,StraussBrewerySanDiego,

StarbucksSanDiego]

Bag with Counts

venues_bag={"SanDiego":3,

Wes,n:2,Starbucks:1,Brewery:1,

...}

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Words for Social Context

Words for Social Context

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Extract all the words

Social Words tweets:

[be,real,me,contextual,mobile,

speaking,at]

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Social Word Bag

twiOer_bag:{"speaking":3,"mobile":3,

"contextual":1...}

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Stop Words

Remove ‘em

Lemmatize Better Matching: ‘speaking’ -> ‘speak

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Smarter Google

Show Tweets with matching words

Smarter Twitter

Show Tweets with matching words

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Smarter Evernote

Show Notes with matching words

Smarter Chrome

Start with likely pages open

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Your App?

No more blank Search boxes :)

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Jason Arbon [email protected]