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Case Study: ConvertroTaking control of SaaS Application Sprawl

Background

Convertro is one of the industry’s leading marketing optimization platforms that provides marketers with analytics about their ads across different channels, formats, and segments. After just 5 months of using Bitium, Convertro, based in Santa Monica and recently acquired by AOL, has already benefited from the productivity gains by decreasing the time it normally took to manage and provision apps, users, and passwords.

Business Needs for Convertro

In order for Convertro to calculate ROI for their customers’ marketing channels, they need to import spend data from their customers’ applications (i.e. Google Adwords, Bing, Commission Junction). This means they need to know and securely manage all the login credentials for these apps.

Prior to Bitium, they were storing all of these usernames and passwords in a manner that was creating logistical management challenges. As they grew, they realized they needed a more efficient way to manage passwords and provision apps to their employees.

When they started evaluating solutions, they were looking at password managers but they liked the additional features Bitium provided. Misha Silin, Product Manager at Convertro said, “We liked the idea of a SaaS platform and all the extra security, provisioning, app management, and Single Sign-on capabilities.”

How Convertro Uses Bitium

Convertro currently manages over 521 apps and uses Bitium as their central administrative dashboard to do the following:

Manage all their customer’s app credentials Provision apps quickly On-board and off-board employees

off-boarding employees

Increasing security

SOLUTION

On-boarding and and passwords

Managing customer apps

CHALLENGE 60 employees

Platform

Marketing Analytics

PROFILE Convertro

COMPANY

“Bitium eliminated a lot of steps from our password management and provisioning workflow.”

-Misha Silin, Product

Manager,

Case Study: Convertro | 2

About BitiumBitium empowers companies and people to realize the full potential of web-based applications. Bitium is already integrated with 3,000+ apps, offers ease-of-use and efficiency benefits for end-users, and usage logging and reporting, simplified administration, and security benefits for IT and overall management. With Bitium, users can easily manage and access the various apps they need to do their work, with one-click single sign-on access. IT departments get a clear view of which apps are being used, and by which employees.

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By utilizing Bitium’s features, such as groups, the admins were able to organize their apps and users in a more efficient way. Misha added, “Bitium eliminated a lot of steps from our password management and provisioning workflow.”

The additional time and resource savings came from leveraging Bitium’s pre-integrated application catalog, which means they could add new apps that their team needed access to with a few clicks. Misha commented, “One of the best things about Bitium is all the custom app integrations they provide. We’ve had about 20 requests and Bitium’s turnaround time was always quick.”

Though they weren’t initially looking for a single sign-on solution, all employees have enjoyed one click access to all the apps they use. Misha commented, “It just makes the day-to-day easier.”

Success and Plans for the Future

Bitium was initially rolled out to four team members, but with the value quickly realized, it was rolled out to the entire client services team. Bitium has driven administrative and end-user efficiency and increased the security of their logins. They even tout the security advantage to customers. Misha added, “We knew Bitium would scale with our growing needs and we look forward to utilizing more of their advanced features in the

Bitium Impact

Secured employee and customer logins

Streamlined on- and off-boarding of employees

Drove IT

Single Sign-On Dashboard: End users benefit from one-click access to all

Central Admin Dashboard: Admins can manage all apps and users from one