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Herbamedicus company specializes in production of the natural medicine products. Its offer is addressed both to the individual customers, and special recipients - pharmacies, herbal shops and drugstores, located throughout the country.
Case Study eCommerce Herbamedicus
eCommerce challenges
Reaching more and more customers
Development of B2B sector Support for the efficient execution of orders
Creation of individual price lists
Creation of the dedicated call center module
Creation of a comfortable customer panel
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eCommerce challenges
In order to increase the number of potential customers, Herbamedicus started a cooperation with with the Polish champion in bodybuilding – Michał Sawicki. Thanks of the campaign, Herbamedicus products are more and more often selected by active people.
Reaching more customers
Reaching more customers
Products for athletes, dermocosmetics, and coconut oils, addressed to all people who want to live a dynamic and healthy
live were made. To reach younger customer, besides offline sales, we have
created a mobile and technologically advanced eCommerce system
- says Adam Jakobiuk, Chairman of the Board at Herbamedicus
Automation of ordersA large number of orders from specialized customers emerged in need to automate the procurement process at the suppliers. Module “orders at the suppliers” helps in efficient and easy cataloging of business partners’ data, it allows to simplify and accelerate the process of placing orders, and suggests the administrator which products should be bought to meet customer’s demands.
Automation of orders
Development of B2B cooperationAnother challenge for representatives of the company was to implement solutions that will help in the efficient execution of orders. A module of automatic creation of logistic labels has been implemented. A functionality supporting efficient B2B cooperation is a module allowing to complement the products included in the customer's order, using a EAN scanner. Thanks to multi warehouse module, separate warehouses for pharmacies or herbal shops, located in different areas of Poland, can be established.
Development of B2B cooperation
“Previous online store allowed only to sell on B2C market.
The current eCommerce system is a key place in the activities of our company. Thanks to this, we can efficiently run B2B sales and
the number of our business partners has increased.”
- Iwona Urbaniak,Office Manager at Herbamedicus
Individual price listsThe functionality allows the system’s administrator to define special price offer for a particular contractor. Additionally, business customer, while making a purchase, can ask for a individual price list for one specific order.
Individual price lists
Call Center moduleOne of the major challenges while implementing online store was integration with different sales environment - Call Center. Expanded module provides information about customers, products, orders, and complaints. Call Center Module has also the ability to create flow diagrams or conversation scenarios.
Call Center module
Full execution of orders with only one panel
Brand-new eCommerce system has B2B module, which allows to register business customer. With this solution, the customer doesn’t need to place orders via e-mail or phone, and all actions can be taken from the level of established panel.
Full execution of orders with only one panel
Awards for modern eCommerce systemThe company has recently been recognized with many awards. They received “Skrzydła Biznesu” [Business Wings] – an award granted to the companies searching for the new solutions for development, silver medal in “Konsumencki Lider Jakości 2016” [Consumer Quality Leader 2016], and title “Dobra Marka 2016” [Good Brand 2016].
Awards for modern eCommerce system
Development of the new brandsThe Swiss Herbamedicus company is not the only brand offered by a Polish company. In their offer they also have their own brands, such as Vitamedicus – herbal preparations, and Herba Pure – dietary supplements. They recently purchased land for the new office and warehouse.
Development of the new brands
“We decided to choose i-systems to create our eCommerce system, because
thanks to their solutions we can dynamically expand activities in B2B model. We want to be visible on the
Internet, as it gives us sense of development and limitless possibilities.”
- Adam Jakobiuk,Chairman of the Board at Herbamedicus
Design and implementation: contellio.com
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