OXS15 | Re-dialing Telcos: The Web and Next Generation of Multimodal Services

© SPEECH DESIGN GmbH

RE-Dialing Telcos The Web and Next generation of Multimodal Services Robert Martens, CTO


Agenda

u  Who we are?

u  Communication trends

u  The Telecom’s dilemma…or an opportunity?

u  An idea for innovation

u  Use Cases

u  Summary


Who we are

Ø  Not a Startup, founded 1982 Ø  Based in Hamburg Ø  Leading European vendor of messaging for carriers Ø  First mover with cloud-based messaging Ø  > 120 million users in carrier networks

Ø  DoveCot technology in every product Ø  Every mobile user in Germany at least talks to one

of our systems each and every day


Trends in mobile Communication


Current Trends seen in the area of Value-Added Services §  Messaging

−  Legacy Messaging Services are declining −  OTT-Messaging overtakes SMS traffic −  B2B & M2M-messaging increases −  Legacy Voicemail declining but Visual Voicemail highly adopted −  Transcription-enabled Call Completion services

§  Telephony −  Fixed-Mobile-Convergence: One Number, Mailbox, User Experience −  Unified Communications: Office / Home / Mobile −  Integrated Group Communications, Network PBX


The Telecoms dilemma…

§  Legacy isolated Silos, each doing ONE service −  SMS, MMS, Voicemail, Call

Completion, Voting, Ring-back-tones, Conferencing, IVR, IN Services

§  Dedicated on bare metal −  Proprietary Storage −  No Interconnection −  Bad utilization

§  Results −  High OPEX −  Low service adoption −  Long project durations −  No innovations!


…or maybe an opportunity? §  Operators have and End-to-End control over their network

−  Quality of Service −  Billing & Charging −  Mobile and fixed Network −  Intelligent Network Services −  Legacy handset Support −  Presence & Location −  Branded Handsets −  Pre-installed Apps

-> Why not take advantage of these unique resources -> to create some new services?


An idea for innovation


The Idea

First build a foundation for the future §  An all IP Network (IMS) with legacy network interworking §  A common Storage for any type of message §  A flexible Service Delivery Platform

Have ONE platform for any converged service §  Consolidate legacy silo services §  Use existing common resources §  Rapidly design & deliver new services


The Speech Design THOR X Platform

§  Latest Evolution of a proven carrier grade messaging product §  Uses a modular architecture with standard protocols only §  Connects to all Telco- an Web 2.0 elements §  Integrates seamlessly into existing resources

−  Profile Store −  Message Store −  And many others (Ox, MRF, Billing, Monitoring, LI,…)

§  Abstracts the complex protocols… −  For carrier networks, Web-, App- and Data Services

§  to simple high level functions, like −  Place call, send notification, store message

§  That can be put together in an intuitive Designer


THOR X - Standard Interfaces & Common resources

Data Layer

Internalor externalData Layer

Application Layer

Access Layer

THOR internal Data Layer

DataVoice & Video

IMS Core

OAM

THOR Web ServersMRF THOR SIP AS

Data Access

HTTP

REST

MessagingTHOR Messaging Server

VXML, MSML SIP/ISC Ro/Rf REST/OMTP

CCFX-‐CSCFMedia Functions

External Messaging

MessageTransferAgents

HLRMSS

SMSC,MMSC

OpenExchange

Customer provisioning

Platform Admin

Monitoring

Data Warehouse

Web Proxy

Client Proxy

RCS

HTTP

MMxSMPP MAP

SMTP

SIP

HTTP

SMSCMMSC RCS

Jasper Reports

BOOM

THOREvent Broker

THORExecutor Function

Enabler

CallCtrl IVR ClientWEBEXCH EMAIL ESME MAP

OpenEnabler frameworkREPORT SNMPPROFILE MSG STORE

WebBrowser

Client App

Google, Apple

Win PUSH

PUSH

REST

CHARGE

SIP/ISCDIAMETER

LIMS

CONFIG

UTIMACO

HTTP

SQL SNMPLDAPSQL

Profiles MsgStore

THOR Store

IMAPSWIFT

Messaging

VXMLMSML

TRANSCRIPTION EVENT

PROV

SQL

Telephony


The new service creation paradigm

§  All application logic is defined in scripts or graphs

§  Designers focus on business logic only and don’t worry about protocols or interfaces

§  Even non-developers can use the intuitive High-Level functions to rapidly design and deploy innovative

services


A SUCCESS STORY


A Success Story

§  Before: Multiple services deployed on dozens of dedicated silo-servers −  Proprietary dedicated storage −  No Geo-redundancy −  No Innovation −  Complex administration −  High OPEX

§  Now: One single logical platform shared for all services −  Re-using existing DTAG Dovecot Message Store -> All Messages in one Email-inbox −  Geo-redundant high available deployment, sized for > 80 Million users −  Full IP-network integration, ready for next generation Value-added services −  One Storage, one Monitoring, one Administration, less complexity −  Low OPEX


A Success Story


What’s next ? – New services delivered out of the network

§  Converged Messaging: Voice-enable your Dovecot Message Store −  Easy Migration to add Visual Voicemail and Call Completion for your Email-customers

§  Converged Intelligent Network Services −  One Number: Manage Calls and Messages of Multiple numbers from a single device,

Display company number when calling from your mobile, parallel ringing

§  Converged Enterprise Communication −  OX Integration: Visual Voicemail, Calendar- and Contact-Integration for greetings, etc. −  Hosted PBX, One-Click Conferencing, Personal Concierge

§  Design your own Service…


SUMMARY


Summary

§  Consolidation of Services generates massive OPEX savings

§  The foundation for consolidation are IP-based networks and shared resources like a common Profile store and the Dovecot Message Store

§  With a open and modular Service Delivery Platform, carriers are able to rapidly design, develop and deploy innovative communication services

§  Carriers could compete with OTT services by offering a modern portfolio of high quality and secure End-to-End services


Thank you!

Contact: Robert Martens Fon: +49 (40) 319921-122 E-Mail: [email protected] Web: www.cs.speech-design.de

Software

OXS15 | Re-dialing Telcos: The Web and Next Generation of Multimodal Services