5/18/2018 MinimumLovableProduct-slidepdf.com http://slidepdf.com/reader/full/minimum-lovable-product 1/53 THE MINIMUM LOVEABLE PRODUCT @WELOVELEAN UX CAFÉ LONDON / MARCH 2014
MLP argues that love trumps viability in designing a product or a service.
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THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N
U X C A F L O N D O N / M A R C H 2 0 1 4
5 MINS
LIFES TOO SHORT TO BUILD SOMETHING NOBODY WANTS
THINK BIG
START SMALL
LEARN FAST
THE VISION
5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AINT EASY BEING LEAN
IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET
ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK
THE SCOPE
FOCUS
WHO ARE YOU DESIGNING FOR?
THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN
INTENSIVE CARE UNIT. THEYRE ALIVE, BUT NOT FUN TO SPEND TIME
WITH.
IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST
A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN FOR
EMOTION
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL
THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS
OF OTHERS
REMARKABLE
IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT
EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET,
THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
