Embed Size (px)
Citation preview
Grow your business with multimedia
• Attract audiences with related multimedia embeds– shareable video, audio, photo, map, document, Twitter threads and
related links
• Increase viewer time spent on page• Reduce reader flight to search engines • Gain higher ROI on re-published, cross promoted media • Reach new audiences with targeted content syndication• Generate revenue on in-page and in-video “Tell me
more” Apture media searches
Keep audiences engaged with multimedia
• Enhanced links and embeds• Add depth to your story• Keep viewers on your site• Cross-promote your own content
Today, 25-45% of readers exit your Web page to search engines and topically
related sites.
Readers leave your site to find related media from other sources…
Apture lets you easily layer related multimedia into the page
Readers can now experience the full story without leaving your site.
Apture increases site engagement
5-10% open rate
•5-10% of users who see an Apture link click to launch the Apture Content Viewer
•Users spend ~40s per window
•40-50% of users open multiple windows
Apture increases time on page by 4x
Apture components
• Apture Mini-Browser: let users easily dive into the rest of the story
• Apture Auto-Enhancement: transform existing hyperlinks with the mini-browser experience
• Apture Editor Toolbar: embed and link Aptureized content while writing – replace the normal hyperlink button
• Apture Media Hub: find, upload, and link related media in one click
The Media Hub: create richer stories in less time• One-click access to
the best content on the web
• Embed and link with one tool
• Seamless integration into your editing workflow
• Easily search in-house content sources too!
Large and growing content library
Workflow integration
• Add Apture with one-click plugin or one line of JS code
• Integrates with popular CMS’s• Wordpress, Moveable Type, Druple, Typepad
• Add media into custom channels on Media Hub via API’s
Two ways to get started
What People are Saying“Wouldn't it be cool if you could instantly access all the richness and multi-dimensionality of the Internet…? The future is now, thanks to…Apture.”
– Rory O’Connor, HuffingtonPost
“Apture makes it so much easier to find and use our own image inventory.”
– Adam Pasick, US Consumer Media Editor, Reuters News
“Apture will make you forget your CMS even has its own way for doing that hyperlinking!”
– David Berland, InformationWeek
