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the impact of the social customer: changing your organization from the inside out jamie notter @jamienotter humanizebook.com

Changing Your Organization from the Inside Out

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My second session from the Fusion Marketing Experience Conference in Belgium, May 2012. This session digs into how you can help create a more human organization through smarter implementation of social media.

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Page 1: Changing Your Organization from the Inside Out

the impact of the social customer: changing your organization

from the inside out

jamie [email protected]

Page 2: Changing Your Organization from the Inside Out

human principleshttp://www.flickr.com/photos/53242483@N00/3264744772

trustworthyopengenerative courageous

http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

Page 3: Changing Your Organization from the Inside Out

human principleshttp://www.flickr.com/photos/53242483@N00/3264744772

trustworthyopengenerative courageous

http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

decentralizationsystems thinking

ownership

Page 4: Changing Your Organization from the Inside Out

change

Page 5: Changing Your Organization from the Inside Out

organizational change

culture

process

behavior

Page 6: Changing Your Organization from the Inside Out

social media hurdles

Page 7: Changing Your Organization from the Inside Out

duplication

Page 8: Changing Your Organization from the Inside Out

human principles

trustworthyopengenerative courageous

transparencysystems thinking

collaboration

truth

Page 9: Changing Your Organization from the Inside Out

silo warshttp://www.flickr.com/photos/14922165@N00/4848928856

Page 11: Changing Your Organization from the Inside Out

silo wars

http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

lateralcollaborative

networks

Page 12: Changing Your Organization from the Inside Out

silo warshttp://www.flickr.com/photos/14922165@N00/4848928856

grow food

Page 13: Changing Your Organization from the Inside Out

human principles

trustworthyopengenerative courageous

ownership

collaborationrelationship bldg.

Page 15: Changing Your Organization from the Inside Out

trust

http://www.flickr.com/photos/72098626@N00/2973403186

conversations

Page 16: Changing Your Organization from the Inside Out

trust

http://www.flickr.com/photos/21128887@N00/4224045752

conversations

Page 17: Changing Your Organization from the Inside Out

trust

http://www.flickr.com/photos/21128887@N00/4224045752 http://www.flickr.com/photos/10361931@N06/4273968248

conversations experiments

Page 18: Changing Your Organization from the Inside Out

human principles

trustworthyopengenerative courageous

authenticity

inclusion learningexperimentation

Page 19: Changing Your Organization from the Inside Out

human principles

trustworthyopengenerative courageous

decentralization transparencysystems thinking

ownershiptruth

authenticity

inclusioncollaboration

relationship bldg.

learningexperimentationpersonal devt.

Page 20: Changing Your Organization from the Inside Out

organizational change

culture

process

behavior

Page 21: Changing Your Organization from the Inside Out
Page 23: Changing Your Organization from the Inside Out

humanizebook.com

questions?