Small MarketLaunch

PositioningStatement

NAIGlobal is a commercial real estate organization with the passion, dedication and expertise to realize maximum potential and generate create solutions for our clients worldwide.

Our collaborative services platform provides an expansive, yet nimble and responsive structure enabling us to efficiently deliver superior results.

TeamOrientation

The team approach has consistently proven itself as highly successful in achieving the NAIGlobal position statement and goals.

Fact_01

We are expertsin real estate.

Fact_02

As the expert, we know that real estate makes up communities.

We are expertsin real estate.

Fact_03

We are passionate about communities.

Fact_04

Communities are made up of families and their dedication to the community they live in.

We are passionate about communities.

Fact_05

Because families are passionate about their childrens’ education, their children are the core of the schools in the community.

Fact_06

Business owners are passionate about their families.

Fact_07

Business owners want someone that share their passion and will fight for them and their families.

Big Idea

Because we are passionate in the team approach, we will reach business owners through dedication to the school teams that their children are a part of.

Initiative

To position itself in the Kalamazoo market, NAI Wisinski will sponsor local high school sports teams.

Gull LakeHigh School

School DemographicsGrade 9-12 / 971 Students / 50 TeachersAverage Income Per Household $75,636

Sports Teamsto Sponsor

BaseballBasketball / Boys & GirlsFootballSoccer / Boys & GirlsSoftballTennis / Boys & GirlsVolleyballWrestling

Baseball2012-2013 season52 W / 6 L

VolleyballFirst Team All State honorsAcademic All State honorsAll SMAC East Division, Academic All StateSMAC East Division ChampionsSMAC Overall Champions

Exemplary Athletic AwardMichigan High School Athletic Association

Team Stats

Sponsored By

Posters &Courtside Banners

Sponsored By

Ad Spaces

2nd Chance Ads w/ Team PhotoDigital Ads w/ Team PhotoBanner Ads on School’s Website

Social Media

Facebook / team support, showcase teams,wish good luck, teammate bios

Show teams/teammates similar to how we’ve set up NAI billboards, but focus is on one player w/ facts about player.

School Swag

General NewMarket Collateral

Initiative

Public Relations

A local release introducing NAI and to establish their new office in Kalamazoo.

A national release placing NAI into the Kalamazoo market and talking about the press and successes that have occurred in Kalamazoo that made the city an attractive location for NAI.

Building & RealEstate Signage

The End

Thank You