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Description of Sponsorpacks role and launch of a new product for the County Football and Rugby Associations
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More than just advertising!
More than just advertising!
Sponsorship - More than just advertising!
< At least one sports club a month is closing down across the country due to lack of funding
< Businesses want to support clubs but find it too difficult to arrange
< Clubs want and need sponsors but haven’t got the skills or time to take advantage of the potential they have available (advertising space and members)
< Research suggests that 81% of consumers would buy products and services from a business that supports grass roots sport
More than just advertising!
What we do
• Mediators• Started with 3 clubs• Now represent 35 • Further 5 being
processed• Expansion:– Access– Middlesex– Leeds– Scotland
• No up front costs for club
• Processes• Agreements• Communication
• Member• Club• Sponsor
• Fund management• Relationship
management
More than just advertising!
Successes
• £11,000 raised for 8 clubs on board to Oct 2010
• Savings instigated for clubs through sponsor relationships = £15,300
• Clubs capitilising on sponsor relationships developed
• ROI for sponsors = ROI for clubs• More Sponsorpack clubs = more success
More than just advertising!
If this is how you feel about your club finances
it can change with a new opportunity to think differently about your clubs
income
More than just advertising!
We will assess your club
and evaluate the potential additional
annual income using our system
More than just advertising!
HOW IT WILL WORK:
More than just advertising!
More than just advertising!
Great looking merchandise
More than just advertising!
Vouchers And Newsletters
More than just advertising!
Communication is the key to success!
More than just advertising!
Why get involved now?
< SponsorPack is a completely unique concept and a UK first
< SponsorPack will provide much needed funds for grass roots sports clubs and be a key element in the battle to keep them open
< SponsorPack was developed as a direct result of research and consultation with business owners and sports clubs
< SponsorPack will be a nationally recognised brand which will increase its success and credibility
More than just advertising!
Next Steps
• Economic climate• Withdrawal of
government funding• Also need to support
the organisation that supports the clubs
• Launch of new product• Requested by clubs
More than just advertising!
Your Club Fan Club
• Dedicated fan support and loyalty keeps a club alive
• Vital to instigate and maintain relationships• Communication is key• Clubs want to communicate with their young
fans but haven’t got the time or resource• SponsorPACK launch ‘Your Club Fan Club’
More than just advertising!
‘Your Club Fan Club’ SystemWe provide all of the following for NO
up front cost:• Agreement• Terms and Conditions• Promotional merchandise• Press Releases• The Pack• The Birthday Card• Development, Design and
Management of the Facebook website
• Distribution• Collection of data• Funds management• Dealing with queries• On going communication facility• Sponsor Sourcing
More than just advertising!
‘Your Club Fan Club’ Promotion
More than just advertising!
The Fan Club Pack
More than just advertising!
Happy Birthday!
More than just advertising!
How to make the Fan Club a success!
• Support of FA– Communicating the
launch– On going communication– Promotion of successes– Marketing to other
County FA’s