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Engaging Athletes to Utilize Soccer for Social Change

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Mike Geddes

We do this through football.

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Why soccer?

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Why soccer?

People

Language

Soccer has a perfect

combination of the

ingredients required for global social

change

Passion

Resources

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12/04/2023 NET: USA Regional Network Workshop 9

The streetfootballworld network today

85 organisationsin 61 countriesusing soccer toaddresssocial challenges

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Why streetfootballworld?

It takes a team to win a game

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We put the right players in the right positions

It takes a team to win a game

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What does SFW do?

Expertise• Providing opportunities to learn, including live webinars, online resources,

and face-to-face training sessions and seminars

Awareness• Bringing the network’s approach to the world stage:

Clinton Global Initiative, FIFA, World Economic Forum...

Funding• Channelling funds directly to network members

Connections• Introducing network members to partners

from the public and private sector

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Soccer and brands

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Soccer as peace

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Marketing

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Engaging Athletes to Utilize Soccer for Social Change