4
www.YourTSE.com Case Study TOTAL SPORTS SERVICES www.YourTSE.com TOTAL SPORTS SERVICES

Vermont Lake Monsters - Case Study 2012

Embed Size (px)

Citation preview

www.YourTSE.com

Case Study

TOTAL SPORTS SERVICES

www.YourTSE.com

TOTAL SPORTS SERVICES

CHALLENGES

The Vermont Lake Monsters approached TSE prior to the 2012 season. They were already one of the leading teams in the New-York Penn League, however they were in an old ballpark that lacked any current technology. The ballpark was run by the University of Vermont and was limited to what could be done for interior improvements. 2012 would be the first time audio and video infrastructure changes would be made to the existing facility.

TSE was hired to oversee all aspects of the project to get the most possible within budget. A new video board would be installed along with the controlling software and consulting services needed to maximize revenues. The city was also going through a green movement and wanted to keep the "outdoors" feel of the stadium. The existing structure was made of wood so the high tech board would have to be incorporated without eliminating the rustic feel. With limited space in the production room, there would have to be some shifting to design control systems to fit into the small space.

Since the Lake Monsters did not have a prior video board, TSE would need to consult them on how to sell and monetize while providing new marketing strategies and sponsorship inventory.

SOLUTION

TSE designed the video board RFP that was sent to select companies across the country. After multiple rounds and evaluation, LSI Industries was chosen to install a new 27 ft. x 16 ft. video board on the existing wooden structure in left field. Along with the video board, TSE integrated a new digital production room and TSE GameTime ScriptPRO - a game management solution the Lake Monsters use to build, organize and execute their game day scripts and schedules live and in real-time. The production room includes 2 PC’s and 2 monitors that are used to run ScriptPRO’s GO LIVE along with Sound Director to run the audio. In order to maximize the new equipment and create the ultimate fan experience, TSE worked with the Lake Monsters on designing a new show and trained their employees. New promotions and sponsorship inventory was designed into the show to maximize potential revenue from the new equipment.

TSE Equipment Services Provided: LS Industries 27 ft. x 16 ft. Video Board

Toshiba DR430 DVD Recorder

ArKaos GrandVJ Software License

Sound Director audio media software

DataVideo– MS500 Switcher and LCD Kit

B-Stock Canon XL2 MiniDV 3CCD Camcorder

AVL-3 digital wireless video TX/RX kit

2 PC’s and Monitors for ScriptPRO

Adobe Software

TSE Consulting Services Provided: Written RFP for Video Board

TSE GameTime ScriptPRO System and Training

20th Season Logo Design Package

Inventory Analysis Seminar

Show Planning

Show Rehearsal

Customer Service Orientation

Opening Night Coverage

Think Tanks and Oversight

www.YourTSE.com

BENEFITS

Fans attending Vermont Lake Monsters games and other Centennial Field events are now experiencing an advanced production with video elements and increased promotions. With the integration of TSE GameTime ScriptPRO, the Lake Monsters are much more streamlined on their preparation and execution from pre-game to post game. Sponsors are now able to receive proof of performances reports in minutes. The proof of performance reports highlight all of the sponsorship’s elements that were executed throughout the season. By incorporating TSE’s newly designed show, Lake Monster fans are now part of the action throughout the entire game. Overall, the Lake Monsters are providing a better fan experience from the moment the fan drives into the parking lot till they leave the stadium following the game.

www.YourTSE.com

After working with TSE on our recent video

board project, I cannot imagine working with

anyone else in the future. From the beginning

planning stages, understanding our budget and

ensuring we got the best product for the money,

to the implementation of the final project, TSE

proved to be an invaluable resource that

oversaw this process in a seamless manner.

Our new video board is a huge addition to our

fan experience, and we owe all of this success to

TSE and the expertise they provided us.

Kyle Bostwick

Vice President, Vermont Lake Monsters

Reference Contact:

Kyle Bostwick Vice President [email protected] (802) 655-4200 1 King Street Ferry Dock Burlington, VT 05401

RECENT PROJECTS

Pensacola Bayfront Stadium, Pensacola, Florida

Fifth Third Ballpark, Grand Rapids, MI

WesBanco Arena, Wheeling, WV

www.YourTSE.com

TSE Services Corporate Headquarters

PO Box 2166 La Crosse, WI 54602

(800) 962-2471