15 case history – Guido Ghedin

10 casi scuola e 5 disastriGuido Ghedin – Editor & Research at Young Digital Lab

venerdì 30 marzo 2012

I segreti del Viral Marketing


Engagement

OriginalitàCreatività

Appartenenza

Shock

Brand consistency

Entertainment

Cuteness

Tecnologia Novità

Fake

Tone of voice

DisruptivenessSurprise

Integrazione strategica

Semplicità

Immediatezza

Advertainment

Crossmedialità

Relation

Interattività

Planning

Continuità

WOW Effect

WTF Effect

LOL Factor

Condivisibilità

Memetica


Equilibrio tra contenuto (creatività) e medium (tecnologia)


9 Casi scuola

5 Disastri

1 Capolavoro


9 Casi scuola


Headblade


http://youtu.be/5bgRszdUdhQ




Orabrush









Kenny Powers for K-Swiss


http://youtu.be/Ncs-sMtoUR0




• 7 milioni di view

• + 1256% Facebook fan

• + 250% online sales

• 1 milione di view per il nuovo video

source: http://www.fastcocreate.com/1679194/kenny-powers-returns-for-second-k-swiss-campaign


http://www.fastcocreate.com/1679194/kenny-powers-returns-for-second-k-swiss-campaign

http://www.fastcocreate.com/1679194/kenny-powers-returns-for-second-k-swiss-campaign


http://youtu.be/q97hb_3sp30




Snapdragon “Bug Circus”


http://youtu.be/CPwDkVnF-YQ






Shortland Street “Summer fling”


http://youtu.be/5V-dek9oDjk




Xerox


http://youtu.be/e6reT9Ux_gI




http://youtu.be/CZDZVW_cSIU





John st. “Pink Ponies”


http://youtu.be/_1xYzFes6no




John st. “Catvertising”


http://youtu.be/IkOQw96cfyE




Kit Kat


http://youtu.be/cCNu--fecco




5 Disastri


“Verba volant, Google manent”Caio Titus revisited


“Bad news always travel faster than good news”

Dave Carrol




Kryptonite Lockers


http://youtu.be/t8XxcOj3Seo





Cisco Systems


http://youtu.be/tmilY1Cno90





KFC & Komen for the Cure





Kenneth Cole







Toyota Camry at Superbowl





1 Capolavoro


American Red Cross on Twitter






Grazie per l’attenzione


Technology

15 case history – Guido Ghedin