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Slides from the event: "Digital In The Round: An eye on China", February 21, 2013 – Milan.
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Talent Garden, MilanFebruary 21st, 2013
AN EYE ON CHINA
#EyeOnChina
DIFFERENTDIGITAL LANDSCAPES
A VIEWPOINT ON
#EyeOnChina
#EyeOnChina
#EyeOnChina
INDIABiggest country on Facebook by 2015. 560 million people under the age of 25.
source: BusinessWeek, 2012
#EyeOnChina
PHILIPPINESOver 93% of Internet users are on Facebook.
source: Social Bakers
#EyeOnChina
INDONESIAThird biggest country on Facebook.Jakarta is the most active city on Twitter worldwide.
source: Semiocast, 2012
#EyeOnChina
SWAZILAND92,5% of users access Facebook from a phone.
source: Social Bakers
#EyeOnChina
#EyeOnChina
In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users.
#EyeOnChina
Facebook took 5 years to pass Mixi in Japan. LINE mobile app took 1 year to pass both.
#EyeOnChina
#EyeOnChina
AN EYE ON CHINA
#EyeOnChina
BILLION PEOPLEOVER 1.3
#EyeOnChina
UNDER 30500 MILLION
#EyeOnChina
OVER 550 MILLIONINTERNET USERS
#EyeOnChina
SHENZHEN IS THEMOST CONNECTED CITY
#EyeOnChina
1.1 BILLIONMOBILE USERS
#EyeOnChina
OVER 300 MILLION3G/SMARTHPONE USERS
#EyeOnChina
IN ONE YEAR (2011-2012)50M TO 200M 3G USERS
#EyeOnChina
USE INTERNET VIA PHONE97% OF YOUNG/URBAN
#EyeOnChina
And they are not on Facebook.
#EyeOnChina
SHARE!
#EyeOnChina
DIGITAL LANDSCAPE IN CHINA:THE THREE GIANTS
#EyeOnChina
TENCENTQQ app has 700M users
GAMING & MESSAGING
ECOMMERCE ALIBABAwith Taobao & Tmall
BAIDU 92% of the market share
SEARCH
#EyeOnChina
SOCIAL MEDIA IN CHINA:A QUICK INTRO
#EyeOnChina
SINA WEIBOthe main social network: over 300M users
YOUKU + TUDOUvideo sharing platform(s)
KAIXIN001another social network with over 100M users
WEIXIN/WECHATTencent’s mobile messaging & social ntwk app
RENRENa social network founded in 2005 (over 100M users)
plus
#EyeOnChina
LET’S PLAY A LITTLE GAME
#EyeOnChina
RenRen
#EyeOnChina
RenRen
#EyeOnChina
Youku
#EyeOnChina
DianDian
#EyeOnChina
Mogujie
#EyeOnChina
TuDing
#EyeOnChina
MeiShiXing
#EyeOnChina
Kaixin001
#EyeOnChina
PaPa
#EyeOnChina
Meilishuo
#EyeOnChina
#EyeOnChina
PinFun
#EyeOnChina
PinFun
#EyeOnChina
HOW ABOUT THE WALL?
#EyeOnChina
source: gizmodo
#EyeOnChina
source: en.greatfire.org
#EyeOnChina
JUNE 4th
#EyeOnChina
MAY 35th
#EyeOnChina
18th NATIONAL PARTY CONGRESS
(十八大 Shíbā dà)
#EyeOnChina
SPARTA(斯巴达 Sībādá)
#EyeOnChina
#EyeOnChina
THANKS!guido ghedin@guido_ghedin
#EyeOnChina
