1. Services Innovation in AgricultureA new initiative for APAN AG-WGNational Electronic and Computer Technology Center National Science and Technology Development Agency

2. APAN 34th Meeting, Colombo, Sri LankaAG-WG proposed initiative NECTEC contribution to APAN AG-WG Through Smart Farm & Smart Services Sensors network in agriculture Photonic Image processing IVR/Natural languages Mobile application in agriculture Geo-informatics Services Innovation in agriculture/Smart Farmers Phenomics ? 3. Nation First Value propositionLocalized/PersonalizedICT for agriculture... Reflection...SIGDSSPolicy AgriculturePrecision farmingActionMobile application.....HRD....NECTEC Smart Farm FlagshipSRI PlatformNSTDAFood & Agriculture ClusterReduce cost of productionIncreasing yieldICT 2020Reduce risksNational AG StrategyWorld kitchen?National Agenda Food safety Food securityAEC ready? 4. SRI Thailand: Value Constellation NetworksServices Research Innovation Institute (SRII)Global networks Thailand ChapterCo-creation Value propositionSpecial Interested Group In agriculture Think-tankProblems based FlagshipArea basedAgricultureNSTDANECTEC Food and Agriculture ClusterPolicy drivenPolitical balanceNation First 5. Agriculture monitoring systemSIG AG GI forpredic-Data tionStandardiza-Crop in- tion/Activities that on-processsuranceLegal compli- ance DOAE, BAAC, Rice Dept., Seri cultureSRIServices SI platformBlue print platformTMEC(domain specif-ic) AAERU IDSRUTU ICCRUSPTU 6. Value density Sensors WGAccessibilityEarth monitoring WGof servicesCore Servicesinteraction Re aliz e alue Value networkva dv lue Ad Network WGValue creationService ConceptGlobal collaborationE-CultureFood servicesEnhancing Services Enabling Services interchangeTangible & intangibleparticipation 7. New concept of local servicesServices is love, passion, joy and equantimityMindful management of co-creation network tooptimize services networkA playground of combining ICT technologiesimpression-customers experiencesMeasurements by reflection of qualitativeunique 8. Outcome: from service experiences toImprove quality of lifeReduce cost of productionRight fertilizer formula with right soil group and fit to plant varietiesHigher yieldCreate a new type of services business for localenvironmental friendly 9. Fertilizer Services for Paddy and Para-rubber:Phase 1: Services Offering DesignPhase-2: Augment Services OfferingFrom Real World to ConceptWhat the methodology is? 10. Services Innovation in AgriculturePilot project in Agriculture Services A new paradigm of fertilizer servicesPre-workshop, Jan 13, 2012 Workshop-1, Jan 20, 2012Approved by SIG-AG , Workshop-2, March 1, 2012 Field survey, June 7,29 2012, July 11, 2012Pilot project approved by CPMO, August 2012 11. Why rice? Food security in the food chain of Asia16 millions of Thai farmers involvedNo.1 exporter16,000 local varietiesLowest yield in regional (almost)Small holdersMobile farmer? 12. Why fertilizer services? Some constrains 35% of production costs No soil analysis data Can not find N-P-K Fake fertilizer Soil deterioration Small holders KM/new innovation 13. Value density Sensors WGAccessibilityEarth monitoring WGof servicesCore Servicesinteraction Re aliz e alue Value networkva dv lue Ad Network WGValue creationService ConceptGlobal collaborationE-CultureFood servicesEnhancing Services Enabling Services interchangeTangible & intangibleparticipation 14. Smart Farm/Smart ServicesNeed accessibility Sensors network in agriculture Photonic Image processing IVR/Natural languages Mobile application in agriculture Geo-informatics/Geographic Indication(GI) Services Innovation in agriculture/Smart Farmers Phenomics ? Nano technology Social network 15. Deliverable includingDesign Offering of Fertilizer Services for Rice andPara Rubber Guiding principle value creation system, what & whoFind out Services-In-Use and Services-In-ContextServices delivery principle how to optimize servicesnetwork, qualitative measurement 16. Co-creation: Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design Farmers associationFertilizer companyCo-op Rice DepartmentDepartment of AgricultureSoil Science Faculty, Kasetsart UniversitySri Prathum UniversityAIT,NECTEC 17. Co-creation........helping together... making story..FarmersResearchersPrivate sectorValue constellation team work 18. Fertilizer Services for Paddy and Para-rubber:Phase 1-Services Offering DesignPilot areaRice: Rice Seed Production Group, Saraburi, Central ThailandGAP Rice Production Group, Pitsanuklok, Norther ThailandPara Rubber: Udon Thani, Northeastern Thailand 19. From passive farmers to active farmers through social network 20. Guiding Principle: x xfrom services experiences to quality of lifeCo-creation share k share knowledge services experiences knowledge servicesexperiences knowledge skillWhat is the components of services experiences ? share k feature services ! services experiences knowledge usersexperiences lee/s % x x guiding principle services experiences knowledge servicesdelivery 21. Step of Work Field study for Physical evidences build up Co-creation with knowledge sharing andservice experiences 22. Services Canvas 23. Services Blueprint 24. Services BlueprintAs-Is 25. % x x x Design Offering ! ValueProposition % Co-create Value Co-createProduction services delivery, customermanagement, channel management critical success factors ( share k) services density 26. Design Services Package Core Offering Enhancing Offering Enabling OfferingServices Offering DesignTutorial, Jul 17, 2012 27. Customer management create good servicesexperiences (Services-In-Use or Services-In-Context) value proposition in every users experiences Channel management/Services Delivery (Servicesbusiness design),how? Critical success factors that impact to co-create or co-product factors 28. lee/s)! x share k x KM x x Guiding principle (Canvas model) Services delivery principle (Canvas model) ( man-to-man, man-to-machine, machine-tomachine,or self services Customer management (Blueprint model) - share k%! share k value(value added, value inexchange) ! lee/s.. x 29. lee/s)! x share k x KM x x Channel management (services design)(Blueprint model) Criticle success factors (Canvas/Blueprint model) 30. SIG-AG in the Asia Pacific A network of AFITA-APAN-SRII Feb, 17, 2012SRIIChiang Mai, Thailand, proposed AG Services concept Regional/Global December, 201225-29 Aug 2012ColomboAgriculture Services NetworkColombo Principle 31. For further information: Smart Farm Bloghttps://mangobar.wordpress.com/ SRI Blog https://srithailand.wordpress.com/ 32. Need new mindful co-creationThank You