Upload
linkedin
View
1.634
Download
3
Embed Size (px)
DESCRIPTION
We held a recent webcast with LinkedIn's Account Executive, Fergal O'Keeffe, discussing the 6 Key Recruiting Trends for today's recruitment opportunities and how LinkedIn can help you implement them.
Citation preview
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
6 Key Trends for Today’s Recruitment Opportunities
Fergal O’KeeffeTalent Solutions
• What stage of the recruiting journey are you on?
• What 6 Key Recruiting Trends are we seeing?
• Why will I work for you?
• How does it all work?
Agenda
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Elevating the Recruiting Function
3
Strategic
Continuous pipelining
Continuous multi-channel engagement
Powerful talent brandEmployer of choice
Talent data guides business strategy
True strategic leadership
Developing
Early shift toward passive talent
Some social recruitingBuilding awareness
Defined employer value proposition
Traditional
Post and prayAgency reliance
ReactiveStart from zero
Foundational
Strong sourcing capabilities
Targeted engagement
Employees as talent brand ambassadors
Success metrics
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Elevating the Recruiting Function
4
Strategic
Continuous pipelining
Continuous multi-channel engagement
Powerful talent brandEmployer of choice
Talent data guides business strategy
True strategic leadership
Developing
Early shift toward passive talent
Some social recruitingBuilding awareness
Defined employer value proposition
Traditional
Post and prayAgency reliance
ReactiveStart from zero
Foundational
Strong sourcing capabilities
Targeted engagement
Employees as talent brand ambassadors
Success metrics
Sourcing
Engaging
Branding
Data
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
Strategic
Internal and external talent engagement
Engage everywhere, including mobile
World class marketing of talent brand
Talent data guides business strategy
True strategic leadership
Developing
Early emphasis on passive talent
Job board and social recruiting
Defined employer value proposition
Traditional
Agency reliance, reactive
Post-and-pray
Foundational
Sourcing excellence, team-wide pipelining
Targeted engagement
Employees as talent brand ambassadors
Success metrics
Sourcing
JobsB
randM
etrics
Where is your organization today?
Where do you want
to be?
Elevating the Recruiting Function
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
NEW MINDSETS for today’s recruitment opportunities
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
1
2
3
4
5
6
1
Career Opportunities
NOTJob Descriptions
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Challenge
Impact
Opportunity
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
3
4
5
6
2
Recruiting
ISMarketing
1
Career OpportunitiesNOT Job Descriptions
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What is YOUR talent brand?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Recruiting
ISSales
4
5
6
3
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
The recruiting funnel is no different
Hires
Qualified Profiles
Interviews
Interested Responses
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
5
6
4
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Every Employee
ISAn Ambassador
Recruiting IS Sales3
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14
Every Employee is a Brand Ambassador
Every Profile view is AN OPPORTUNITY
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
6
5
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Harness the
POWERof Data
Recruiting IS Sales3
4
Every employee ISan ambassador
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16
If you measure it, you can manage it
Testdifferent approaches when reaching out to
passive talent
CommunicateSuccess throughout
the organization
Sharebest practices with
your peers
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
6
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Be
STRATEGICRecruiting IS Sales3
4
Every employee ISan ambassador
5Harness the
POWER of data
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
1
Career OpportunitiesNOT Job Descriptions
2
3
4
5
Recruiting IS Marketing
Recruiting IS Sales
Every employee ISan ambassador
Harness thePOWER of data
6Be
STRATEGIC
6 Steps to PassiveTalent RecruitingExcellence
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
How does it work?
Personalised targeting of all professional Jobs
Recruiter with Talent Pipeline for full team
Branding and jobs on employee profiles
Branded Career Page
Traffic-driving ads
Strategic Sourcing
and Pipelining
Personalised Job Targeting
Metrics and Analytics
Talent Brand Index
Product usage and impact
Talent insights
19
Talent Brand Development
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20
Elevating the Recruiting Function
Strategic
Continuous pipelining
Continuous multi-channel engagement
Powerful talent brandEmployer of choice
Talent data guides business strategy
True strategic leadership
Developing
Early shift toward passive talent
Some social recruitingBuilding awareness
Defined employer value proposition
Traditional
Post and prayAgency reliance
ReactiveStart from zero
Foundational
Strong sourcing capabilities
Targeted engagement
Employees as talent brand ambassadors
Success metrics
Sourcing
Engaging
Branding
Data
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Thank you
Fergal O’KeeffeTalent Solutions