A New Era of Computing

© 2012 IBM Corporation

A New Era of Computing

Sander KimSenior Marketing ManagerIBM PureSystems

© 2012 IBM Corporation2 © 2012 IBM Corporation2

On a Smarter Planet, technology innovation redefines industries

Trading

Traffic Control

Fraud Prevention

Law Enforcement


As IT moves to the strategic center of businessThe model must shift to Smarter Computing

Traditional Computing

Bus

ines

s in

nova

tion

Technology Innovation

Smarter Computing

� Expertise

� Ability to sense and anticipate

� Systems of engagement


IT must break through budget and resource barriers

Getting Up and Running� 2-3 months to specify and procure � 2-3 months to integrate, configure

and deploy

Development Operations� 3-6 months to go from

development to production

Ongoing Effort� 1-3 months to troubleshoot and tune�Ongoing effort and downtime to

maintain, scale and upgrade

IT RealityBusiness Goals

� Driving business innovation� Make new markets� Respond to competitive threats� Enhance the customer

experience

Grow top and bottom line by:

Typical Results: � 23% of new IT projects (worldwide) deploy late� 55% experience application downtime for major

infrastructure upgrades once deployed

Source: A commissioned study conducted by Forrester Consulting on behalf of IBM


Only 1 in 5 can allocate more than half their IT budget to innovation

Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)

Results

Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired outcomes21% use storage virtualization3% use a storage service catalog (tiered storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

47%

53%New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )


Clients have tried various approaches to close the gap

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single Purpose Shared Dependence

What if you could have the best of all three?

Benefits

Challenges

© 2012 IBM Corporation7

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and automating

what experts do – from infrastructure patterns to

application patterns

Simplified ExperienceMaking every part of the IT lifecycle easier - with

integrated management of the entire system and a broad open ecosystem of optimized solutions

The time has come for a new breed of systemsSystems with integrated expertise and built for cloud



The world’s first family of expert integrated systems


Announcing the first two members of the IBM PureSystems family

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your infrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value


© 2012 IBM Corporation

Introducing a New Family of Expert Integrated Systems

Kevin PowellStorage for PureSystemsBusiness Line Manager

IBM CONFIDENTIAL UNTIL ANNOUNCE


Announcing the first two members of the IBM PureSystems family

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your infrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value



Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together

Simplified ExperienceManagement integration and choice

at every step, to make IT easier© 2012 IBM Corporation12

IBM PureFlex: an evolution in design, a revolution in experienceSmarter computing that fundamentally changes the economics of IT

Built-in ExpertiseInfrastructure patterns and self-

optimizing technology for lower cost, based on the experience of managing

tens of thousands of data centers


Built-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost, based on the experience of managing tens of thousands of data centers

Smart data placement

300% increased performance of critical applications

Over $2B in R&D and acquisitions over 3 yearsMillions of development hours across 37 labs in 17 countries

© 2012 IBM Corporation13 © 2012 IBM Corporation

Thousands of virtual machines on single system

2X improvement in system utilization

70% fewer cores for reduced software licensing

50% lower management costs

2X improvement in fault diagnosis

Management integration

© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.

Up to:

© 2012 IBM Corporation14 © 2012 IBM Corporation

Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together

50% latency improvement for faster application performance

Scale-in systemsnetworking

IBM-designed management across compute, storage, and networking – in a single system

with upgradability to future technologies14

2X application density in same floor space

50% improvement in administrator productivity

Intelligent cloud technology

0 setup time to achieve enterprise risk reduction with trusted protection built in from the hardware up

Security innovation

Estimated Results. Results will vary depending on customer environment.

Up to:


Simplified ExperienceManagement integration and choice at every step, to make IT easier

Management from a single pane of glass with open choice of environments and applications

Factory pre-configured and tested

Dynamicresourceallocation

70% faster setup time


Days to minutesfor workload deployment time

75% lower systems costs over 3 years

98% time savings in storage provisioning

Management across physical & virtual resources

© 2012 IBM Corporation© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.

Up to:


What can this mean for clients? Reduced cost. Greater value.

© 2012 IBM Corporation16 Projected savings over 3 years

$2.6M systems and OPEX savings (71%)

$2.0M management savings (53%)

Managed services provider can consolidate mixed environment

1 day or less to deploy new service and realize revenue faster (vs. weeks)

Bank can innovate in response to market conditions for competitive advantage

$3.8M software licensing savings (78%)

9 months payback

Manufacturer can optimize existing ERP environment

~$1M management cost savings (56%)

$2.8M lower total IT costs (54%)

Retailer can accelerate private cloud for regional store operations

Estimated Results. Results will vary depending on customer environment.


Runs tens of thousands of applications, with over 100 optimized for PureSystems

© 2012 IBM Corporation17 The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.


Built-in Expertise

Integrated by Design

Simplified Experience

IBM PureFlex System Infrastructure Flex-ability to meet a variety of client needs

A continuum of expert integrated systems that delivers value from the moment of acquisition

ExpressInfrastructure for small and midsize businesses

StandardInfrastructure for cloud deployments and server consolidation

EnterpriseInfrastructure for large-scale deployments; highly redundant for resilient operations


Thank You!