Meanwhile, on the surface of Metropolis…

Brand & Content Owners

“There ought to be an SMS service to

connect people with the fun activities around town!”

“We’ll call it GoNow!”

GoNow!

(To the bars, theatres and more!)

A service that tells people via SMS about what’s going on in their city!

Across Time & Space

• GoNow reaches across time and space to bring instant information to people who are on the go & away from a computer.

• GoNow is functional & facilitates a social lifestyle.

The Message

Developers will create the GoNow messaging for SMS.

$2 pitchers @ Stans. 1st Ave

and 2nd St “STOP” to

stop or "HELP”

GoNow: Elvis @ The Stage.

“STOP” to stop or “HELP.”

GoNow: Cheap tix @

Opera House. “STOP” to stop

or “HELP.”

A short code is required

An Application Service Provider, Clickatell, will purchase a five digit short code from Nustar on behalf of GoNow.

4 6 6 6 9 (GoNow)

Content Aggregation

GoNow is available to all phones that receive SMS. It is an Opt-In service.

Keywords will work on shortcode.

Shortcode Keywords

“Art” + Zip“Bar” + Zip

“Music” + Zip

Text the keyword and your zip code to get updates on your favorite activities:

Regulation by the MMA

The Mobile Marketing Association will regulate and approve the mobile content.

All users will be able to opt out of the program by texting “STOP” or ask for help via “HELP.”

Gateway Provider

Singlepoint will connect GoNow messages with all mobile operators and support SMS.

Singlepoint conducted the mobile campaign for Barack Obama.

Exposure!

People will find out about GoNow via:• Signage at venues• Web site with sign-up information• Collateral to hand out• Traditional advertising

Special Deals

Encourage friends to join!

Get a venue discount when a GoNow SMS is

forwarded to you!

• Mobile SMS• Web site for instructions and details

Media Involved

Development Costs

• Although not a cheap process, the costs are justified by the compelling idea.

• Venture capital funding will get the ball rolling.

• Advertising partnerships will off-set costs and generate revenue.

• Partnerships with vendors and distributors will ameliorate some expenses.

• Data collection on all venues• Continual updating of information• Customer initiation and retention

Primary Challenges

Measures of Success• Number of active users

• Venue feedback

• Continued desire for distributors and partners to participate in GoNow advertising programs

Sources• http://www.flickr.com/photos/beglen/218446414/• http://www.flickr.com/photos/john_hall_associates/3101529798/• http://www.flickr.com/photos/mrtambourine1/1370658973/• http://templatesden.com/wp-content/uploads/2008/09/cellphone-icons.jpg• http://www.flickr.com/photos/brewskizzlr/413267973/in/photostream/• http://www.flickr.com/photos/doug88888/3107120908/• http://www.flickr.com/photos/kb35/369380644/• http://www.flickr.com/photos/celticblade/2768709083/ • http://www.flickr.com/photos/kentmercurio/2351777986/• http://www.flickr.com/photos/zzj/2402892597/• http://www.flickr.com/photos/haagsuitburo/2165030237/• http://www.flickr.com/photos/remuz78/2199674044/• http://www.flickr.com/photos/daviddelarosa/2853785451/• http://www.flickr.com/photos/newforms/2123434703/

• Additional images from Microsoft Office Online

Aaron Seeley + Christy Luther

March 2009

MCDM Mobile Media

University of Washington

Waiting for the Night

Song courtesy of Mike Delux

www.myspace.com/mikedeluxvibe