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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Methodology
• Report is based on ~ 3 million Future of Work related social mentions captured from [Twitter, News, Blogs, and Forums] between January ‘16 and January ‘17
• Based on global English speaking mentions
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Glossary
Future of Work – a phrase covering a broad group of topics around what work will look like in the futurePeople Analytics – a company’s use of people-related data to improve all levels of its business. HR, benefits, management, and workplace environment are examples of subtopics Future of Work Automation – the use of AI, machine learning, data science, or other tech related ways to improve a work-related process.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top Insights
1. The future of work (FoW) is mostly bright, with man/machine discussed the most.
2. People are believing in the benefits of automation.3. People analytics top FoW discussions.4. Hyperloop and self-driving cars push the future of transportation.5. Twitter is the most popular topic when people discuss FoW and
social.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The Future of Work continues to be a topic on the rise.
Mentions about FoW are up 40% year-over-year and a projected 10% quarter-over-quarter.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The future of work has trending positive sentiment.
People analytics and automation top the mentions of FoW topics.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FUTURE OF WORK
TransportationPeople Motivation To Work
Tech
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sentiment about automation is trending positive, with saving time (30%) and big data analysis (25%) as the top topics about automation
Slight concerns about how robots and automation may impact work (-2.1 and -1.8 net FoW sentiment)
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
People analytics is the most popular FoW topic. Conversations about people analytics have increased 20% year-over-year.
HR (44%) and management (18%) lead the topics of discussion under people analytics.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The growth of apps like Slack, Trello, and Yammer in the corporate workspace provides an opportunity for workplace relationships and collaboration to occur in a more virtual environment.
Collaboration apps create a virtual office.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Hyperloop and its space age look and speed has 50% more positive sentiment than buses; 2x more positive sentiment than taxis.
Tesla, BMW, Ford, Volvo, and GM are the top 5 brands mentioned for self-driving cars.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The virtual office has big potential in the Future of Work. Twitter, Facebook, and LinkedIn lead the Future of Work Social Graph and all fit within an environment where social is integrated directly into the workplace.
