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AMBIENT
LOCATION
APPS AND
GEOLOQI
Amber Case // Aaron Parecki
[email protected] // [email protected]
http://geoloqi.com
MOBILE PORTLAND
JANUARY 24TH, 2010
THE
LOCATION
MARKET
WHERE IT IS NOW AND FUTURE PROJECTIONS.
LOCATION-BASED APPS GROWING
IN SMART PHONES AND BEYOND
• A surge in application storefronts
and engagement by users of mobile
apps.
• Opportunity for advertisers and
mobile app publishers.
• A 2010 Juniper research suggests
that location-based mobile apps and
services could take in over $12.5
billion by 2014.
LOCATION-BASED SERVICES
MARKET READY FOR TAKEOFF
• Technology is affordable and
increasingly ubiquitous
• Very interesting space for investors
• Advertisers ready to embrace the
technology
• Marketplace and storefronts are
fully developed
• Current apps have high visibility
and engagement
CURRENT MARKET
Only 4% of online adults use location-based applications.
A HISTORY
OF THE
FUTURE
• STEVE MANN'S REMEMBER THE MILK
• AUGMENTED REALITY
• DIMINISHED REALITY
• WEARABLE COMPUTING
Self-Portrait
of Steve Mann
with Wearable
Computing
Apparatus
1981.
REMEMBER THE MILK
Contextual Notification Systems
Virtual Post-It Notes with
Image Processing in 1995.
DIMINISHED REALITY
• Adding your own layer onto reality
• Replacing public messages with your own
EVOLUTION OF PROSTHESIS
• Over time computing technology gets lighter and lighter
• Components become almost invisible
STEVE MANN TODAY
• Extremely lightweight equipment
• Everyone will have this in their pocket
2006
Functional Location-Based
Reminder Applications
LOCATION IS
JUST BEGINNING
TO BE FEASIBLE.
• Timing
• Hardware
• Affordability
SPARKFUN HARDWARE GPS
• Expensive
• Not real-time
• Another device to
charge and carry
PHONES WITH GPS HARDWARE
• One of a small subset of smartphones with GPS capability.
• Now, most smartphones have this capability.
• Doesn’t update as often as desired
• Another device to charge every day
Boost Mobile Phone – Running Instamapper
GPS noise makes points stack up over time, colored by time of day.
STAYING IN ONE LOCATION
GPS TRAILS
• Location tracking with a Boost Mobile phone.
• Leaving the tracker on at destinations.
RAW GPS LOGS
JOGGING AND HIKING
THE
CURRENT
PLAYERS
• WHAT THEY’RE DOING
• WHERE THEY FALL SHORT
ISSUES REMAIN
BEFORE LOCATION
IS FULLY ADOPTED
SOCIAL PUNCTUATION
• Check-in exhaustion
• Interruption of social flow
Flickr: @MSG
FOURSQUARE
• Manually check in to venues
• Broadcast your location to your
friends on the network
• See notes people have left at
locations
• Become the “mayor” if you checked
in to a venue the most times
http://pleaserobme.com
GOWALLA
• Very nicely designed
• Manual checkins like Foursquare
• Leave virtual items at venues
and pick up things other people
have left
slideshare.net/padday/the-real-life-social-network-v2 @padday UX at Google
real life relationships
are temporal, not
permanent
GOOGLE LATITUDE
• Tracks your exact position in the
background.
• Shows your location and your
friends’ locations on a map.
• Once you allow a connection,
your friend can always see your
location.
• No manual checkins or venues.
ECHOECHO
• Request a friend to tell you
where they are.
• You can choose to reply with
your location or not.
Noise in
GPS data
from cell
tower
triangulation
LOCATION LABS
• They've made deals with
carriers to locate any device on
the network.
• It's not super granular, but it's
available on all phones.
• Cell tower triangulation is not
very accurate.
SCVNGR
• Location based gaming platform.
• Developers can create games in
scvngr with challenges, treks
and rewards.
• Games are tied to the scvngr
brand.
WAZE
• Real-time maps and traffic
information
• Free turn-by-turn navigation based
on the live conditions of the road.
• An application of location data
besides check-ins and sharing
WHAT WE’RE
TRYING TO
SOLVE.
YOU SCHEDULE A MEETING
You say 3pm.
You think
he’ll show up
precisely at 3.
UNCERTAINTY ENSUES
15 minutes
before, you
start getting
anxious.
He could show
up any time
between now
and 3:30!
CO-LOCATION NEGOTIATION
These redundant
messages can
be eliminated if
you know where
someone is.
PROXIMAL NOTIFICATION
THE
INTERFACE
DISAPPEARS
• ACTIONS ARE REDUCED
• QUERIES ARE ELIMINATED
Autosubscribing Geo-local RSS feeds
Notifications when you enter a quadrant of Portland
WHERECAMP 2008
AUTOMATIC CHECKINS
Based on a list of predefined areas. When you enter one
of the areas, you are checked in.
AUTOMATIC
CHECK-IN
HOME AUTOMATION
When you check in
to your house, your
lights turn on!
When you leave the
house, your lights
turn off!
your phone becomes
a remote control for
reality.
GEONOTES
Location-Based Reminders
GEONOTES
CONTEXTUAL NOTES
Send messages to your future self!
Flickr: awnisALAN
TRANSIT
Case is in San Francisco, California
Flickr: GenoDM
• Send an address as a Geonote.
• It will arrive where you need it.
PROXIMAL ADDRESS NOTIFICATION
OTHER COOL
THINGS YOU
CAN DO WITH
AMBIENT
LOCATION
GEOCODED WIKIPEDIA ARTICLES
USING THE GEOLOQI API
SCIENCE TRIVIA WALK
• Location-based questions and answer game
• Players signed in with Twitter and responded
by SMS
APP ARCHITECTURE AND LEADERBOARD
• Real-time alerts of 911 calls near your current location
• Built in 6 hours at the Tropo open government hackathon in Seattle, WA.
CHATTERCAST
• Made by Reid Beels at Geoloqi Hackathon
• Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness.
DON’T EAT THAT!
THE FUTURE
IS GOING TO
BE AWESOME
SEE YOU THERE!
THANK YOU.
QUESTIONS?
http://geoloqi.com
http://geoloqi.com/blog
http://geoloqi.com/help
Twitter: @geoloqi