AEL Media

Millie

17

Student

Stuart

18

At

University

Joey

17

Student

Niall

16

Student

Niamh

15

Student

Harriet

18

Final year at

college

0 5 10

yes

no

This then shows us that we have

successfully managed to target our

primary and secondary audience within

our opening sequence. We asked them

why they enjoyed the opening sequence.

Niamh: I enjoyed it because it was well made.

Joey: it had a good use of humor

Charlie: It was fun and exciting to watch.

Stuart: I enjoyed the style and the split screens.

Niall: It was full of humor

Harriet: I found it funny

Millie: I loved the concept of the opening sequence.

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yes

no

Q2: can you…

We wanted our

secondary audience

of the boyfriends and

the males to be able

to relate to the main

character Harry. We

wanted Harry to be

able relate to harry

and how he is

awkward around Flo

and how he is to deal

with the situation.

As our production company are Working Title we wanted to appeal to themore sophisticated audience. We did this by having our Unique SellingPoint by making our main character a male. This would then target thesecondary audience of the males, but because working title are 67%owned by Universal we needed to appeal to the income bracket C2-E, wedid this by then having girls as well as boys as main characters but themain protagonist is a male.

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yes

no

We chose the age gap of 15-24

because we feel as though our film

would appeal to students throughout

school, college and university. But

when we showed the focus group our

film they felt as though 24 is too old,

this then shows us that we have then

made our age gap to wide, this then

tells us that we should make our age

gap from 15-19 and have the 20-14

year olds part of the secondary

audience. But others feel that our film

successfully targets the teenagers.Knowing this then helps us understand

what we should do for our marketing

campaign and who we should target it

to. This has helped us understand who

our film is suited for.

Niamh: I would go see it with my girl friends because we enjoy to watch Romanic

comedies.

Joey: I would go see it with my friends because I have a mixture of boys and girls

in my friendship group.

Charlie: I would most likely see the film with my girlfriend

Stuart: I will go see the film with my girlfriend because she is a girl.

Niall: Friends because going to see the film with you family would be awkward.

Harriet: I would go see it with my friends as it was girly.

Millie: I would go see it with my friends because we enjoy girly films.

By looking at these results you can see that we have successfully target our

primary audience of 15-24 year old girls. But we have also managed to target

our secondary audience of the boyfriends and friends of the girls. We can

also apply the hypodermic syringe theory that the audience are passive. Here

most of our audience said they would go see the film with their friends, which

means that they have taken in our message that friendship is important in life.

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yes

no

As working title are 67% owned byuniversal we need to target theincome bracket of C2-E we wanted atraditional family home. The quirkydécor and homely feel which willtarget our audience who associatewith a traditional English family home.Our main location is where Harry, Flo,Sophie, and Oscar are chilling outbefore they go to a party which iswhat teenagers do at our age. But ourlocation also fulfills the commonconvention in Working title and that isthe representation of the uppermiddle class which is the incomebracket of B-C1 when this is only asmall section of society.

We wanted our outside scenes to connote the freedom from the stresses of teenage life, on one of the main stresses is relationships, which is one of the main themes we touch upon within our media.

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no

We wanted the girls to be in more

casual clothing to show that they are

comfortable in the company of the

boys. But when they go to get ready

for the party they make an effort

because there will be people. It is

unlikely that the girls would wear

joggers to a party. Flo and Sophie

are still going to make an effort when

they go out to a house party so they

wouldn’t wear full length dresses

which then means that they will wear

comfortable but still dressy clothing.

The clothes that the girls are wearing

are the latest trend so the audience

may want to take inspiration from the

film. Oscars outfit shows that he I

cool and edgy and it shoes that he

takes pride in their appearance. We

have chosen for Harry to wear a

burgundy this then shows that he

likes to wear expensive clothing and

brands and wants to look good for the

girls aka Flo.

0 1 2 3 4 5 6

yes

noThe people we asked said that they

like the name of our opening

sequence because the like the play

on words and the pun. They also

feel as though that this then shows

them that our film is romantic

comedy.

Harriet: I like the name because it is catchy.

Joey: I like it because it is a cleaver pun and links in with the humor of the

production.

Charlie: I think its really cleaver.

Stuart: I don’t understand the name because I havent seen the rest of the film yet.

Niall: I don’t understand what it means.

Harriet: I really like the name because you can tell who the main characters are

straight away.

Millie: It helps me understand who the main character is and it then shows you

who Harry is interested in.

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yes

no

In our opening sequence we didn’t want to tell out audience the whole story, we wanted there to be a sense of mystery about what happens because Harry is narrating over the top being the voice of God he doesn’t know weather or not Flo and him will get together or not.

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yes

no

We wanted the audience to have personal identity with the characters. We wanted the shots to show the connection between the characters but I also wanted the audience to be able to relate with the characters and see the connection between them. by having the tracking when the four of them are sitting on the sofa and are individually introduced.

This then lets the audience get to know the relationship between the four, and it then lets them see who they are more like within the relationship. I then lets you see the emotions the individuals are going through. The tracking also shows the connection between the four of them on the sofa

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no

Harriet: I love the song! And I

love the cover, the song is light

hearted and fits in with the

romantic theme.

Joey: the title of the song is

‘better together’ and it shows

the relationship between Flo

and Harry.

Charlie: I love the song and its

catchy and I really enjoy then

new version.

Millie: I love it because the

lyrics are perfect for the film.

We wanted the song to represent the

relationship between the friends, but

we didn’t want it to be a love ballad we

wanted it to be fun and catchy.

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yes

no

When we were editing the videowe had some trouble with thelength of the speech bubbles. Wehad to get people to come andwatch the video to see if thecredits were on the screen forlong enough, and if the speechbubbles were able to read. 6/7people were able to read thebubbles which then meant to usthat we had finally had the rightlength. But Niall wasn’t able toread the bubbles, but this thenmeans the some people readslower or quicker than others.

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When we first started making ouropening sequence we hadtrouble because it wasn’t veryinteresting. But also the actorswe first chose weren't very goodand didn’t take it seriously, andweren't able to turn up to ashoot. So we decided to changeactors. When we did this our newactors took it more seriously, butit still wasn’t very interesting.

We then started looking through the effects on Final Cut Pro X and saw cross hatch. We wanted to incorporate this and came up with the idea of comic book style. We then incorporated this and this then made it more interesting and fun to watch.

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yes

no

In the opening sequence

Oscar and Sophie like each

other and Flo and Harry likes

each other. But they don’t want

to ruin the friendship. To make

sure that people understood

the relationship statuses

between the friends we added

in hearts to show to the

audience who likes who.But by also having the voice of god over the

top it then helps the audience then

understand what is happening in the

opening sequence. But it then also tells the

audience the story before the film had

started. ‘We have been friends

since we were young, and

its been that way since I

can remember’

Throughout the opening sequence the message is that friendship is the most important thing which then made the audience want to see the film with their friends.

Harriet: I feel as though that throughout the opening sequence the main

message is that love and friendship are the most important thing.

Millie: I think that the message of the film is that Harry fancies Flo

Niamh: I think the message is the romance between Harry and Flo

Joey: I think the message is friendship is before love.

Charlie: I feel the message is friendship.

Stuart: I think the message is a romantic comedy meets a comic book.

Niall: I think that the message of the story I that when you like someone you

should tell her.

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yes

no

As a group we wanted toknow what we could havedone better so we canimprove for next year so wecan improve our skills.The only feedback we got toimprove was to make thespeech bubbles a bit longer.When we were in the filmingprocess we did go through

some trouble. We had to re-film and start again because we were letdown by our first set of actors. And when we had finally started editingwe found that the opening sequence was boring. So we wanted a newway to make the opening sequence more interesting. The comic bookstyle the lets us target our secondary audience of the males, but it alsoadds an interesting twist onto our opening sequence.

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Throughout the openingsequence we wanted to show theconnection and strongrelationship between the group offriends, and Harry and Flo. Andan example of this is when thefour friends are sitting on thesofa we track across andintroduce the audience to thecharacters.

By doing this it then lets the audience have personal interaction with the audience, but also entertainment and it offers the teenagers escapism from the daily stresses of teenage life. This is shown in the establishing shot showing Harry sitting in the park in an extreme long shot showing Harry’s freedom from his stresses in he teenage life with his love life and school life.