www.balluff.com

IBM

'12 International Board Meeting 2012

Vision and Mission

13.06.2012 Balluff SL – GM, Luis Matilla 12

Corporate Vision, Mission and Values

Mission

We will improve the Competitive Position of our Customers enabling

them to Get in Touch with Their Business by sharing our passion for

automation, contributing to a better Future for all stakeholders.

Vision

With the Passion of our People Working Together we Establish the

status of being the Global Leader of complete Solutions by

Innovating the way our Customers Automate.

www.balluff.com

IBM

'12 International Board Meeting 2012

Balluff Values (I)

13.06.2012 Balluff SL – GM, Luis Matilla 13

Corporate Vision, Mission and Values

People

Our People are our most valued asset. As an international corporation, we regard their

accomplishments the same way worldwide encouraging and enabling their personal

development and providing a healthy and safe working environment. We treat each

other fairly, taking ownership and being accountable for our work with an attitude

always dedicated to customer satisfaction.

Serving Rather than Ruling

Our leaderships principles and based on serving rather than ruling, acting as an example

behaving credibly, and exercising loyalty to the company and its employees. We

promote a frank feedback culture by clearly communicating expectations and openly

accepting feedback for improvement. In our decisions we strive for consensus

nevertheless a prompt decision must be made.

Integrity

In all aspects of our work we act ethically , with honesty and respect for others

expressing our commitment to our work and generating trust in all that we do.

www.balluff.com

IBM

'12 International Board Meeting 2012

Balluff Values (II)

13.06.2012 Balluff SL – GM, Luis Matilla 14

Corporate Vision, Mission and Values

Reliability

We, as a company, will succeed being reliable in our products, process and people;

building reliable relationships with others and with quality principles that are

embedded in all that we do.

Environment

We recognize our global and local commitment to the environment and feel

responsible to keep our environment healthy for future generations. We are focused on

minimizing our environmental impact in all our activities. With our products and

services we will help our customers to reduce their environmental impact.

Customer Oriented

Customer orientation is the base for all our decisions. We are dedicated to customer

satisfaction by anticipating their needs, understanding their requests and exceeding

their expectations.

Open for Change

We are devoted to continuous improvement, encouraging an attitude that embraces

openness for change and passion for innovation. We continuously monitor our markets

and processes and align them to each other with innovative ideas.