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Weaponizing B2B & B2C Content Marketing

Insights – Analysis – Content Engineering

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Investment Thesis

1. InfiniGraph is at the center of the 3rd wave of data, social insights and visual content consolidation. Much like what happened with the social-listening (Radian6) publishing (Buddy Media) and advertising tools (Context optional), and content marketing tools (Compendium) all being acquired by marketing platform companies. Within 24 months the content marketing platforms/tools/Content Hubs and data/insights providers will lead this next wave.

2. The fundamental driver of Content Marketing is data and determining what content is effective in an industry – This requires data driven marketing technologies to enable brands to gain a competitive advantage.

InfiniGraph is the first to categorize brands by industry, with the largest index containing 3 years of content trends. Our Software as a Service (SaaS) deployment enables scale (InfiniGraph is now on its 3.0 release). We have validated the market with initial traction from big brands ~ $391K in revenue.

3. Investment Partner Looking to expand our network, proactively add value and bring greater reach for customers, investors and partnerships.

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The Problem: Massive consumer data explosion on

content actions (mobile, social, wearable & cloud) and brands are

fighting in the blind!

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InfiniGraph is like the Buzzfeed for brands. We enable data-driven marking within mobile Content Hubs increasing consumer engagement and eCommerce.

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THE INTELLIGENT CONTENT HUB

MOBILE OPTIMIZED• Content hubs made for mobile

READY TO DEPLOY• Turnkey Industry trending content

TRACK ENGAGEMENT• Built for social share and traffic back to site• Creates Data for intelligent optimization

CONTENT BOOSTER• Amplify trends over brand and media

NATIVE ADVERTISING READY• Sponsored content hubs• Or brand promotions built-in

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STRUCTURED CONTENT HUB

Spam free and noise free Industry specific trends and insights to provide most relevant content.

Drive higher internal and external discovery and collaboration

“Its Trend

ing

”Massive new data set for building prediction and recommendation models

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EXAMPLE> PET FOOD – ENGAGEMENT REPORT

See what content drove engagement

Leverage trends to drive real-time marketing

Access on-demand unbiased engagement performance measurement

Brands know:• where they are • what’s getting engagement• how to increase engagement• what type of content is working• based on data

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INDUSTRY SCORED CONTENT

Industry Trend Scoring

All Content

Type Filter

Enterprise Integration Ready

On demand

Dynamic in-bound feeda

Real time out-bound feed

NEXT – Predictive Matching

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CONTENT MARKETING FLOW = DATA

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COMPETITIVE CONTENT ANALYSIS

Ongoing and historic trending content used to benchmark content strategy and creation. Deep content analysis based on InfiniGraph Trend Scoring.

Ongoing reports are PUSHED to Brand / Marketing managers. What brands and what content is driving highest engagement.

GREEN and BLUE lines show average engagement per content post over many content types.

Another example Baby products

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WHAT CONTENT ACHIEVES ENGAGEMENT

Why do you care? Know what achieve engagement with target audience.

Leverage for content ideas and possible curation

What’s working?

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INDUSTRY INSIGHTS

Each Industry is pushed to brand and marketing managers proactively

Compare internal vs. external brands in competitive markets

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INFINIGRAPH BRAND FINGERPRINT

What brands and other content are most relevant to Philips customers and Cree? InfiniGraph answers that question using content interaction graphs.

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INFINIGRAPH BRAND AFFINITY (INTERESTS)

See brands most relevant to Philips customers and all other affinity brands. Lighting industry “Interest Graph” content interaction graphs

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REVENUE PROJECTIONS

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What Does InfiniGraph Do

1. What: Organize The Worlds ContentCompetitive Analysis of Content ThemesValidated industry lists surface the right insights  

2. With Extreme Depth: Content Analytics – Competitive rankings - InsightsTypes, Themes, Trends and EngagementEditorial calendar, engagement optimization, curation, products, markets, brands, industries, geographies

3. To Transform: Applied Content Engineering Competitive & Benchmark insights, strategy for transformative change, untapped market interests, focused target market segments

4. And Leverage: Content HUB strategiesHighlight content, Increase engagement, drive trafficInterest targeting “Paid Owned Earned” higher efficiencyMore relevance increases consumer referrals

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We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)

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Engagement ranking by content type defines better content marketing producing over all greater engagement performance

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“Finish Line Intelligent Insights

InfiniGraph makes it easy to

track content on an ongoing basis, so brands can make quick changes to their content strategy”

Wendy Hofstetter

Manager of Digital

Finish Line

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“Room214

With InfiniGraph we’re able to see what trends, answering vital questions on what content works, consumer preference and behavior.

James Clark Co-FounderRoom214

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INSIGHTS DIRECTS CURATION

Insight: Across the Frozen Treat Category, Red Mango, Dairy Queen, Ben & Jerry's and Starfruit are the industry leaders. Why? It's all about the content.

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“Me-Ality Results Overview

InfiniGraph drove  2000% growth for us but their most powerful capability is identifying fashion trends, they surface what's hot before it happens gave us a competitive advantage

Troy Allen Dir of Marketing Me-Ality

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ME-ALITY PINTEREST RESULTS

3% CTR – and from 100 to 9000 Followers