Bluevalleymulticulturalfestival

• My name is Mallory Carter

• my role in this project is

Design Lead

• I am 17

• Senior at Blue Valley North

West

• I like to paint in my free time

• Enjoy nature

12/2/2011 Mallory Carter 1

Nice to Meet

You!

Blue Valley

Multicultural Festivala way the Blue valley school district shows support

to all of the foreign families in the area.

Mallory Carter

Client explanation

• Our Client’s Requests:– Client: Blue Valley Multicultural Festival

Organization

• Contact: Nancy Allen, Ronda Hassig

– Nancy Allen and Ronda Hassig provide a festival

every year for the different cultures in Blue Valley.

The people bring different things from their culture

such as: food and artifacts. They also provide food

and performances. The festival is a way for the

different cultures to interact with each other.

Objective: Bring the many cultures together

12/2/2011 3Mallory Carter

Overview page

– Objective: Bring the many cultures together

– Target Audience: Parents, teachers and students

– Message: We are trying to tell the different cultures to come and

enjoy themselves with the other cultures.

– Rationale: I am showing you the old poster versus the new poster

and how they have changed and how much more inviting the new

one is.


What was

used

before

12/2/2011 5

• Usually hosted at Blue Valley

Middle School

• RSVP was required

• The poster and half sheet

were originally made in

Microsoft Word

Mallory Carter

Competitors

• There are no competitors for this

festival. It is a festival mainly for Blue

Valley families.


Final Product

• Hosted at Blue Valley North High school

• New design for posters and half sheet hand-outs made in illustrator

• Design was also used in mass emails sent to the parents

• All are welcome

• No necessary RSVP

• Facebook Event page

• Personal QR code


Comparison

12/2/2011 Mallory Carter 8Old New

• The title fonts are easy to read and

appealing to the eye

• There are pictures from past events

• There is a QR code that will take you to an

eventbrite page

Timeline

– Mock up of poster - 9/9/11

– Rough draft of poster and half sheet –

9/12/11

– Poster and half sheet finished – 9/15/11


Thanks for taking the time

to view this PowerPoint. I

hope you enjoyed it.


Technology

Bluevalleymulticulturalfestival