BUSINESS USE OF TWITTER

By:Sebastian

Introduction

This Personal Learning Project intended on

gaining knowledge of what a proper

Business Twitter Conduct can be used for.

Goals

FIRST:

Determine the different

types of posts and purposes

Goals

SECOND:

Identify which posts provoke user responses

Goals

THIRD:

How active are the businesses with B2B Social

Marketing

Plan of Research Study

Choose FIVE businesses.2 Franchise Car Dealerships:

Bessada Kia & Peterborough Kia1 Independent Dealer

Cars 1011 Local Service Business

Steve Moran Homes1 Independent

50 Cent

Plan of Research Study

Study the last 20 posts of each.Identify description & engagement items.

Describe purpose of post.

Description |# | RT | Comments| Link | Pic | Fav“Escape this Friday” 1 72 YES 0 1 28 Promote an Event

Repeat this for 100 Posts total

Brief Example of Raw Data

All Detailed Types & PurposesType of Post # of Posts Purpose of Posting

Current Promotions 5 Display current promotion

Reference Material 29 Give outside referencing materialCommunity Involvement 7 Show business community involvement

Boasting Feedback 3 Boasting feeedback given

Structure Announcements 2 Announcing Business structure changes to customers

B2B 4 Tweets involving other businesses

Entertainment 13 Unrelated to the main topic source of entertainment or humour

Requesting Input 1 Tweets requesting comments

Customer Awareness 17 Information about company to promote customer awareness

Genuine Positive Feedback 2 Tweets towards the company with genuine feedback

Holiday Cheer 1 Holiday Cheer

Motivational Quote 3 Motivational Quotes

Promoting an Event 7 Promoting Events

Acting as Credible Info Source 13 Being a source of information. Acting credible

Fan Involvement 3 Tweets specifically thanks or commenting to followers

Content Teaser 1 Showing business content in glimpses

1. Determine different type of posts & purposes

The previous slide showed all types. This has been narrowed down to 7 General

Topics.Type PurposeMarketing Market Events, Products, Services,

Information Business Relevant Information

Community Show Community Involvement

Entertainment Entertain followers

Awareness Details to influence brand awareness

Engagement Direct Call to Action

Feedback Genuine tweets from consumer to business

All Types & EngagementType of Post # of Posts RT COMM FAV

Current Promotions

Reference Material 3 143 86

Community Involvement 4 36 2

Boasting Feedback

Structure Announcements 1

B2B 1

Entertainment 8 535 YES 339

Requesting Input 1 415 yes 241

Customer Awareness 2 2

Genuine Positive Feedback 2 2 Yes

Holiday Cheer

Motivational Quote 2 328 yes 187

Promoting an Event 4 234 yes 132

Acting as Credible Info Source

Fan Involvement 2 116 83

Content Teaser 1 121 yes 79

2. Identify which posts provoke viewer responses

Marketing – If followers are interested in an Event being marketed, they will re-tweet and comment. Products or Services will be commented on if extreme positive or negative feelings only.

Community – Businesses involved will re-tweet or comment. Positive re-tweets and comments will also be provoked by other members of the community or supporters of the deed in question.

Entertainment – Followers will re-tweet and comment to share with friends. Entertainment should remain to the industry the business is settled in.

Engagement – Direct call to action to followers. Will only work if high reward, level of recognition or high appreciation of the author of post.

B2B Social Marketing Example

3. How active are business with B2B Social Marketing

This shows the author posting a description of the event, along with adding the @Names of the businesses involved in the event.

This post will appear on all 3 users pages.

In every instance that the possibility of mentioning fellow businesses was there, the authors all took advantage of it.

The community posts had some of the highest engagement levels purely because it reached to audiences through multiple twitter pages.

Yes, businesses are as active as they can be when the tweet involves other

businesses.

3. How active are business with B2B Social Marketing

Conclusions

• Bolded items provoke the most engagement.

• B2B Social Marketing will increase your audience.

Types PurposeMarketing Market Events, Products, Services,Information Business Relevant InformationCommunity Show Community InvolvementEntertainment Entertain followersAwareness Details to influence brand awarenessEngagement Direct Call to Action

Feedback Genuine tweets from consumer to business

Thank You For Viewing

Subjects of Study@BessadaKia

@PeterboroughKia@Cars101Toronto

@SteveMoranHomes@50Cent