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Shows examples of what some cities are doing around the country with social media.
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City of Ottawa
Twitter: @rob_giggey
Why is local different?
Retweets & responses
Gen. Info
Marketing
Jobs
City of Ottawa City of Toronto, City of Toronto Fire
Service, Toronto City Council, 311 (Coming Soon), @mayormiller
City of Edmonton City of Kingston City of Windsor Vancouver’s GreenestCity Nanaimo Jobs Likely others
Vancouver: motion passed (May),
moving forward to implementation plan
Toronto: announced toronto.ca/open at
MESH09 – coming this Fall
Ottawa: reviewing Data Dissemination
policy to be more open – report due Q3
‘09
•Build awareness and attract
champions
•Becoming the “experts”
•Getting management buy-in
•Business case for social media
Participation in online communities Twitter, MuniGov, GovLoop, LinkedIn…..
Attending events Social Media Breakfasts, ChangeCamp, ALI,
MESH, DPI-PDW, MISA, Third Tuesday….
Reading: Groundswell, Wikinomics, Here Comes Everybody, Grown Up Digital…..
Media Advisories, News Release, PSAs,
• RSS on Ottawa.ca• iGoogle – How-to workshops for RSS aggregation and media monitoring• Interactive Traffic Map• Internal Blog (e-Media)• Internal Wiki (GIS, e-Media)• Online Consultation pilot (Nanos Research) x 4• LimeSurvey (open source survey tool)• Research and using social media tools (yammer, twitter, Animoto, blogs,
wikis)• Web 2.0 seminars and fact sheets• OC Transpo strike - YouTube; social media monitoring
• Facebook, twitter, blogs, discussion spaces• Sandbox agreement with IT• Facebook Groups: Public Health; Doors Open Ottawa• Flickr: Doors Open Ottawa photo contest• Online consultation re: Governance (wiki based, City run)
More Learning and More Networking
Social Media Strategy
Data Dissemination Policy
Web Steering Committee
• Use these technologies yourself
• Start where you can
• Use examples to show it can be done
• Develop interim policies. Borrow others. Keep
flexible
• Proceed
• Think outside your organizational box
• Share Best Practices and Policies
• Share Tools, Data, Code
• Form and Join Communities
• Partner, partner, partner
eMedia Division (Comms)eMedia Division (Comms)
• [email protected]: Business
Analyst, @citymark
Manager eMedia, @cwightman
IT ServicesIT Services
• [email protected]: Prog Mgr
for ottawa.ca and intranet
• [email protected]: Project
Manager ottawa.ca
