CiviCampaign and CiviEngage to change the world

CiviCampaign and CiviEngage to change the world

Alice Aguilar PTP Xavier Dutoit TTTP

For the next hour...

• What is campaining?• CiviCampaign

o Petitiono Surveyo GOTV

• CiviEngage for WalkLists & PhoneBanks• Measuring

o Activity o Engagement o Resulto In Social Networks

• Engaging further and better

What is campaigning?

An operation or series of operations, e.g. tasks and strategies, energetically pursued to accomplish a purpose: (duh) A Goal: fundraising, a vote, advocacy, membership increase...A Target: politicians, members, specific community...A ctivities: emails, events, petitions, surveys...A Timeframe

Wide or Deep?

CiviCampaign

CiviPetition

example: Worse EU Lobby award by FoEe, CEO, LobbyControl, SpinWatch, Oxfam... Attac...

Custom data (Nominees...)Profile (Contact & activity fields)

Custom Search

CiviCampaign's SurveyHIV Positive Families

Yearly event

Phone campaign to push event registration

'Survey'• Reserve respondent• Interview respondent

o record answer(coming/not coming)

o Not reached

GOTV - track who voted at the polls

CiviEngage: What's it For?

• creates a 'common platform' for community organizers:o gives them a package out of the box to really move their

work o use common tool to tech skills and strategy o tool helps organizers work more efficiently

• the package of enhancements meets 85-90% of their

common needs

• becomes a vehicle to build a community with a shared vision for future development

• Integrates the features of CiviCampaign

CiviEngage - WalkList using Surveys

WalkList - Cover Sheet

Measuring Engagement

How do you measure the success of your outreach efforts?

How do you track how constituents, members interact with your organization or programmatic work or campaigns? CiviEngage's • Engagement Index• Leadership Level• Measure Engagement (activities) by Date

Engagement Index

• Organizers can rank an index or level of engagement for particular activities

• Organizers can rank an overall Leadership Level for the individual contact

Leadership Level

Measure Engagement (activities) by Date

• Organizers measure engagement by number or types of activities recorded for individuals over a date range

Understand the Goals of your Work: Mapping Organizational Workflows

...look for gaps of information

Develop Culture of Data Use

Mesure response

Signatures by country

Follow your campaign on twitter

tweet civi

twitter users->civi contacttweets -> activitiesgraph -> relationship

tweet/DM from civi

Make it Happen ?

Future: powermap

Status quo is not acceptableChange is possibleYou can make it happenCiviCRM can help you • identifying your targets• Identifying your relays and supporters• Mesure the impact• Target your effort/budget• Build upon the previous campaign• Prepare for the next one

Alice [email protected]

Xavier DutoitTech To The People [email protected]

Changing the world, one byte at a time...

Strengthening Community Organizing with Effective Technology