Cloud as an Enabler for Business Innovation

Cloud as an Enabler for Business Innovation

Keith Stewart, Tivoli Technical Leader North East Europe, IBM Software Group

Cloud Computing – NIST* Definition

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of

configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be

rapidly provisioned and released with minimal management effort or service provider interaction.

but ….. this is atechnology centric definition

(*National Institute of Standards and Technology)

3

What Cloud attributes are most important?Cloud Provider

Virtualised resources – physical resources are delivered through virtualisation in order to drive high utilisation and abstract technical complexity.

Highly automated – services are delivered with little or no human intervention through high degrees of process and task automation.

Simplified and standardised – the number of offerings and configurations kept small to drive economies of scale and reduce costs. Ad-hoc configurations are discouraged (or even cost penalised).

Elastically scalable (up/down) – services delivered can be increased quickly or reduced quickly to meet planned demand changes.

Near zero incremental costs – additional resources can be added to the Cloud with a proportional small increase in overall cost.

Cloud Consumer

Easy to consume – consumers can log on to a web based portal to select offerings from a catalog that hide the complexity of the technology.

Pay per use – consumption of the service is tracked, monitored, visible, and turned into a cost value driving consumption behaviour.

Standardised offerings – offerings in the catalog deliver common machine and software stack configurations supporting minimal customisation but ease of consumption.

Rapidly delivered – services are delivered within minutes and users notified when available and ready to consume.

IBM recognizes cloud adoption differs by client needs

Cloud Enabled Data Center

Cloud Enabled Data Center

Cloud Platform Services

Cloud Platform Services

Cloud Service Provider


Business Solutions on Cloud

Business Solutions on Cloud

Integrating cloud service management, automation, provisioning, self service, and reducing cost while maintaining service quality

Improving the delivery of a integrated infrastructure that helps clients accelerate service release cycle, and automated deployment

Designing and delivering advanced,

reliable, highly secure and scalable platform for creating,

managing, and monetizing cloud

services

Capabilities provided to clients for using a

provider’s applications running on a cloud

infrastructure integrated and managed through

my on-premise command center

Infrastructure Teams

Line of BusinessTeams

Operations Teams

How can I accelerate my

application release cycle

and optimize its deployment ?

How can I improve my resource utilization and reduce cost ?

How can I scale my infrastructure to support

scaled, accelerated deployment while reducing

operational costs ?

How can I improve the performance of my infrastructure, gain insight into my operations and deliver service assurance ?

How can I ensure continued business operations, deliver

resiliency and security ?

What are IBM clients and partners asking for?

Infrastructure Teams

Line of BusinessTeams

Operations Teams

Cloud-Ready Infrastructure

• Virtualized servers, storage, network

• Platform & virt. management

• Basic cloud mgmt

Development & Operations Teams

Service Assurance Service Automation Service Defense• Service

monitoring

• Performance & Event mgmt

• Service Availability

• Service Security

• Service Resiliency

• Service Recovery

• Highly scalable provisioning

• Image Lifecycle Mgmt

• Customizable Cloud Services

PlatformOptimization

• Workload Optimization

• Application and Data Integration

• Elastic App Resources

IBM Offerings for Cloud Service Delivery & Management

• IBM Virtual Server Protection for VMWare

• IBM Federated Identity Management

• IBM Tivoli Monitoring for Virtual Environments

• IBM Tivoli Storage Manager for Virtual Environments

• IBM Service Agility Accelerator for Cloud

• IBM Service Delivery Manager

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• IBM Starter Kit for Cloud

• IBM Workload Deployer

Movement from traditional environments to Cloud One Step or an Evolution

CONSOLIDATEPhysical Infrastructure

CLOUDDynamic provisioning for workloads

VIRTUALIZEIncrease Utilization

STANDARDIZEOperational Efficiency

AUTOMATEFlexible delivery & Self Service

SHARED RESOURCESCommon workload profiles

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Lockheed Martin SOA Competency Center Cloud

Business Description

Lockheed-Martin is global information technology and defense firm principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems for Defense, Civilian and Intelligence customers.

Client Objectives

Agility to meet new customer requirements, Faster time to market with R&D innovations, Competitive advantage through emerging technology insertion

Business Problem

Lockheed-Martin required an approach to rapidly enable it's Research & Development teams with access new technologies, tools, techniques and existing corporate IP involved in the innovation of new space and ground systems.

Solution Approach

Lockheed-Martin established a private cloud infrastructure, suitable for development, experimentation, and testing of command and control (C2), advanced intelligence, surveillance and reconnaissance (ISR), secure cyber, and logistics solutions. Dubbed the SOA Competency Center, it leverages deep-client domain knowledge and technology expertise, applying them in a consistent SOA engineering approach all delivered from the Cloud. Lockheed-Martin uses IBM's Service Delivery Manager (ISDM) to provide on-demand access to Corporate IP and development environments via a self-service Private Cloud. This has made the Competency Center more agile; reducing provisioning time from 4 days to hours and sometimes minutes, more dependable; minimizing environment installation errors through automation, and better governed; tracking demand by line of business using ISDM's built-in consumption-based accounting metrics collection

Business Background

Solution Overview

Business Benefit

• Materna is an IBM Business Partner focused on IT service and application management

• Materna wants to generate new business and considered Cloud Computing as a potential growth area

• Materna wants to build a internal cloud solution as a

• Showcase for customer demonstrations

• Technology foundation for customer engagements

• Improvement of their daily business by using it in production internally

• Training requires environments for short period of time and significant effort in manual setup. So training services seem to be a good area to start with.

• Complex trainings content can be offered at any time - anywhere at any place to anyone!

• The IT infrastructure management is decoupled from training planning and delivery and automated thru the life cycle.

• Reduce operational costs for trainings environments

• Enables Materna to develop and sell cloud solutions to their customers using different delivery models such as hosting, appliances and service.

• Enable all business units of Materna to adopt the cloud – beyond the original scope of training. Drives efficiencies across the entire Materna organization

• Generic training service infrastructure that delivers various types of training

• Virtualised desktop per seat to connect to training environments

• Integration of Tivoli Service Automation Manager & DX-Union (for Service Management & Automation)

• Materna’s Training Management product Orbis as Service Catalog and planning component

• VMware on IBM BladeCenter as basic infrastructure.

• Due to easy extensibility & implementation, “Training in a cloud” was realized within 4 months from idea to solution

Materna Classroom Cloud

Business Background Solution Overview

Cloud Business Benefit

• Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies.

• Capgemini is headquartered in Paris, France and is present in 40 countries, around 110,000 people worldwide.

• Cloud computing offers great benefits for service delivery to Capgemini and its customers.

• New services delivered with partners with faster time to market, creating competitive market advantage.

• Optimized use of IT infrastructure delivering reduction in capital and operational expenses.

• Driving Cloud computing market offerings in the UK, US and Europe.

• IBM Service Delivery Manager based solution providing IaaS and Platform-as-a-Service offerings to allow Capgemini customers to host their product, test, and development workloads. Hosted in a secure, off-premise data centre (managed by Capgemini).

• Multi-tenant hosting of workloads on shared hardware is provided by granular network separation provided through automation stack.

• Complete IBM software and hardware stack used including ISDM, TUAM, System Director, XIV storage, and IBM blades / blade centres.

Capgemini: Shared Private Cloud

Movement from traditional environments to Cloud One Step or an Evolution







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Business Background

Solution Requirements

• Citigroup is a global financial institution offering retail & institutional banking & asset management services with over 200 Million customer accounts in 140 countries.

• Citi’s IT Business Drivers include the requirement to

• Reduce cost through increasing system administrator ration from 10’s to 1 to 100’s to one

• Minimize time from server request to server provisioning

IT Infrastructure

• 12 Global Datacenters with over 250,000 users

• 60,000 physical & virtual servers

• 22 different versions of windows, linux & Unix

• Development, Test & Production environments ALL considered “Production Quality”

• Platforms include IBM, HP, Solaris, VMWare, RedHat, Micrsoft

• Middleware includes MS SQL, IIS, Exchange, Websphere & Oracle

• Totally automated server request/provisioning solution

• Utilizing Citi’s high expertise in virtualization technologies

• Utilizing Citi Marketplace application for requesting servers

• Known entity to users• Include an internal chargeback system• Formal API’s to support interfacing to other products• Multiple world-wide installations will support 9,000

internal application developers• Solution must be user and resource location

cognizant

Business Background

Solution Overview

• ING is a large world-wide operating financial institution offering clients banking, insurance and asset-management services (HQ in Amsterdam, Netherlands), ~110,000 employees

• ING needs to drive down IT costs dramatically and intensively improve their time to deliver new IT environments to the business

ING is in the process of transforming towards a “new world” IT landscape (besides their legacy “old world” IT), in which they can benefit from the advantage of a private cloud concept

• Automated delivery of standardized “stacks” (OS up to app, single VM) and “solutions” (distributed environment, multiple stacks), for development, test, acceptance and production purposes

• Tivoli Service Automation Manager-based private cloud implementation, management across System p and x86 (VMware vSphere), additional platforms will be added

• Restructuring of existing IT delivery / mgmt processes & IT landscape to enable large efficiency gain. New processes implemented in TSAM mgmt plans

• Integrates with ING-internal mgmt systems where needed and appropriate (e.g. ING Corporate Directory Server & Identity Mgmt System, agents to integrate with backup & monitoring get deployed & configured automatically)

Cloud Business Benefit

• Large efficiency improvement in time and cost to deliver new IT environments

• Massively improved predictability (regarding time to deliver new environments and future availability of required IT capacity, enabled by reservation)

• Visibility into where resources are allocated to

• Improved customer experience (i.e. quality of service) through standardisation and increased agility.

• Transparent cross-charging ability for provided IT services

Where is your organisation on this journey?







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Back up slides

Scoping a Cloud ImplementationEvery cloud solution will require a stepwise analysis of requirements in order to propose a solution that meets the business drivers, and is scalable and extendable into the future.


Common Cloud Management Platform

Virtualized Infrastructure – Server, Storage, Network, Facilities

Service Business Manager Service Operations Manager

Cloud Services

Use

r Interfa

ce

Cloud ServiceConsumer

Partner Clouds

Customer In-house IT

Consumer Administrator

Consumer Business Manager

Consumer End user

AP

I

Software-as-a-Service

Platform-as-as-Service

Infrastructure-as-a-Service

Business-Process-as-a-Service

Metering, Analytics & Reporting

Service Provider Portal

Cloud ServiceDeveloper

Developer

Service Development

Tools

Service Definition Tools

Image Creation Tools

Configuration Mgmt

Offering Mgmt

Order Mgmt

Accounting & Billing

Customer Mgmt

Entitlements

Contract Mgmt SLAReporting

Pricing & Rating

Peering & Settlement

Subscriber Mgmt

Service OfferingCatalog

Invoicing

Service Automation Management

Virtualization Mgmt

Provisioning

Monitoring &Event Management IT Asset & License Management

Service Request Management

IT Service Level Management

Image Lifecycle Management

Capacity &Performance Management

Incident, Problem &Change Management

BSSBusinessSupportSystem

Service

De

velo

pme

nt Po

rtal

AP

I

Service

De

livery P

ortal

OSSOperationalSupportSystem

Service Transition Manager

Service Security Manager Security & Resiliency

Service Delivery Catalog

Service Templates