Cloud Computing for Enterprise IT

IT implications of business at Internet speed

Define Cloud Computing

Who is using it and how?

Agenda

Where this is headed

Enterprise IT Play

IT implications of business at Internet speed

Define Cloud Computing

Who is using it and how?

Agenda

Where this is headed

Enterprise IT Play

Younger than you

Faster than you

More connected than you

More flexible than you

Investing more than you

Didn’t used to be your competitor

Meet the new Mr. James. He’s :

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Keeping up with the reality

What it takes to compete now

Get to market faster

Fail Fast

Do now, plan later

Act below the budget line

If it succeeds:

Build upon it faster

Take it global fast

Scale it fast (cloud scale)Source: Forrester Research, Cloud Computing for Enterprise , 2007

Windows

Live

What’s driving business to cloud-scale?

Source: Forrester Research, Cloud Computing for Enterprise , 2007

The Business & IT disconnect is growing ..

Business wants IT wants

Plenty of noticeA place to experiment

PredictabilityFaster Integration

StabilityLoose IT interactions

JustificationResponsiveness

Source: Forrester Research, Cloud Computing for Enterprise , 2007

What’s filing the Gap ?

Cloud Computing

Source: Forrester Research, Cloud Computing for Enterprise , 2007

IT implications of business at Internet speed

Define Cloud Computing

Who is using it and how?

Agenda

Where this is headed

Enterprise IT play

Definition Cloud Computing

A pool of highly scalable, abstracted infrastructure, capable

of hosting end-customer applications, that is billed by

consumption.

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Cloud Computing Evolution

Database File Other

Identity Synchronization Messaging

ERP BI CRM ERP Custom

Cloud Strata's In Use

SAAS

PAAS

DAAS(storage)

IAAS

Commodity Hardware Infrastructure

Workload Management, Reporting and Billing

$/CPU/hr$/GB$/Gbps

Database File Other

Identity Synchronization Messaging

ERP BI CRM ERP Custom

Cloud Strata's In Use

SAAS

PAAS

DAAS(storage)

IAAS

Commodity Hardware Infrastructure

Workload Management, Reporting and Billing

$/CPU/hr$/GB$/Gbps

Cloud Technology Reference Model

Software & Hardware Infrastructure

Facilities & Logistics

Testing,Monitoring,Diagnostics

andVerification

Element Management

Resource Management

Web of Metadata

Categories, Capabilities, Configurations & Dependencies

Lifecycle

(Birth, Growth, Failure, Recovery, Death)

Governance Architectural Views

(E.g. Scalability, Availability, Recovery, Security, Data Quality)

Your Application

Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

Cloud Platform, As Perceived Today

Application-Level Monitoring

GovernanceYour Application

(insert your code here)

DON’T WORRY YOU PRETTY HEAD,WE HAVE THE REST UNDER CONTROL

Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

How Cloud Platforms Likely Will Evolve

Application Testing,

Monitoring,Diagnostics

andVerificationLifecycle

(Birth, Growth, Failure, Recovery, Death)

Governance Architectural Views

(E.g. Scalability, Availability, Recovery, Security, Data Quality)

Your Application

Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

BLACK BOX OF INTRIGUE

IT implications of business at Internet speed

Define Cloud Computing

Who is using it and how?

Agenda

Where this is headed

Enterprise IT Play

Cloud Customers

StartupsWeb-based business, SaaS, collaboration services, widget providers, mobile services, social networking

Small BusinessOnline businesses, online presence, collaboration, enterprise integration

EnterprisesR&D projects, quick promotions, widgets, online collaboration, partner integration, social networking, new business ventures

Gaming and Entertainment BusinessDriving a lot of use of Amazon EC2

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Cloud Benefits

Massive scale yields economies of scale

Common infrastructure speeds innovationDynamic, automated infrastructure easier

High utilization yields greater ROI

Success drives IT investment. IT is the business.If your customers succeed, so do you.

Cloud Benefits

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Cloud Barriers Cloud Barriers

Performance Stability

Security

Network

Control

Enterprise Standards

Locality

IT implications of business at Internet speed

Define Cloud Computing

Who is using it and how?

Agenda

Where this is headed

Enterprise IT Play

Leading Cloud Providers

Others: VMware, Citrix, Dell, 3Tera, Sun, RightScale

Company Category Offering

Hosting & Storage MossoRackspace

Hosting, Storage & Platform Pub. & Pvt. CloudIBM

Hosting, Storage, Platform & Apps App EngineGoogle

Hosting, Storage, Platform & Apps AWSAmazon

Host, Strg, Plat, Apps & Tools Azure ServicesMicrosoft

Host, Strg, Plat, Apps & Tools Force.comSalesforce

Source: Forrester Research, Cloud Computing for Enterprise , 2007

SAAS

PAAS

DAAS

IAAS

Enterprise Ready ?

Source: Forrester Research, Cloud Computing for Enterprise , 2007

Delivering Nostalgia?

ObjectiveMake all public domain articles from 1851-1922 available free of charge 11M articles to be scanned, assembled and PDF’d

ApproachBatch process all 11M articlesRequired hundreds of servers; up to 4TBs

SolutionAmazon EC2 and S3

100 EC2 Instances4TBs of S3 capacity

All 11M articles processed in <24 hours

Total cost: $240

Source: Open Code (http://open.blogs.nytimes.com)

Now hosting Times Machine via EC2/S3

Start experimenting with the cloud

Build an internal cloud

Let the clouds know what you want

Be prepared for your business to start experimenting with it

Recommendation

Strong benefits

Big savings,

but, it’s early days…