Cloud computing for business

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<p>PowerPoint Presentation</p> <p>The Australian CloudIn 2010, the cloud services revenue for Australia will amount to US$412 million, increasing to US$928 million in 2014 at a compound annual growth rate (CAGR) of 22.5%.- IDC</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Fast growing: 25% using, 45% planningForrester research: upend the status quo and institute a new IT model Most interest in enterprise is for Virtual Private Cloud, (Private Cloud in EMC speak)Enterprises are battling with1) What is the strategy for cloud adoption? 2) How do I integrate with what I have?driversLast year mostly costThis year added agility.</p> <p>1</p> <p>Future of Cloud..Managed services.IaaS- Need: A: Security and how to protected their financial info is?B: What is the possiblity of cloud computing?C: Why is it so popular, what are the advantages- 20 mins + 10mins - 6:30 to 9pm? (23rd March; - What is cloud all about?- Where is it going and why?- Where is it going?- What's real today?</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>Cloud ComputingThe Evolution of Cloud Computing</p> <p>Excess Capacity at times</p> <p>Google: Search as a ServiceeBay: Auction as a ServiceFacebook:Social Networking as a ServiceTwitter: Micro-blogging as a ServiceWikipedia: Knowledge as a Service</p> <p>xSP Failed as not on-demand, not flexible &amp; not dynamic</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>3</p> <p>Inefficiencies in IT</p> <p>TIMEIT CAPACITYActual loadIT-CapacityWaste of capacitiesUnder-supplyCapacity Plan $$</p> <p>Fixed cost of IT-capacities</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>4</p> <p>Ideally</p> <p>TIMEIT CAPACITY</p> <p>Noover-supplyNo under-supplyReduce cost when load reduces</p> <p>Actual loadIT-Capacity</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Service Types</p> <p>Characteristics</p> <p>Service-based; consumer concerns are abstracted via service interfacesMetered by use; services tracked by usage metrics that enable multiple payment modelsScalable and elastic; services flex on demand to add or remove resources as neededShared; services dynamically allocated from a pool to gain economies of scaleBroad Network Access; using Standard Internet Protocols</p> <p>Deployment Models</p> <p>Enterprise</p> <p>PrivateCloudPUBLICPRIVATEHYBRID</p> <p>Enterprise</p> <p>PrivateCloud</p> <p>PublicCloud</p> <p>EnterprisePublicCloud</p> <p>Cloud computing is a model for enabling on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.Low Cost Flexible Entry and Exit</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>9What is a cloud?</p> <p>Reality Today</p> <p># Copyright 2010 EMC Corporation. All rights reserved.The IT Stack</p> <p>StorageCompute ResourceNetworkingOS EnvironmentDatabasesWeb/App ServerApplicationsMiddleware</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>StorageCompute ResourceNetworkingOS EnvironmentDatabasesWeb/App ServerApplicationsMiddleware</p> <p>IaaS - InfrastructureYou pay for the infrastructure components which provide the raw computing/storage resources (normally in the form of Virtual Machines)CPU powerStorageNetwork ConnectivityYou put your OS image and application on topExamples:Amazon EC2 (Elastic Computing Cloud)Amazon S3 (Simple Storage Services)</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Licencing</p> <p>TitleMonth Year12</p> <p>Amazon EC2 / S3</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year13</p> <p>Amazon EC2 / S3</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year14</p> <p>Local and ConsiderationsMore every day... Telstra, MelbourneITMultiple locationsOptusOne datacentre todayMacquarie TelecomClose to hostingWhat do you actually get?Service LevelAvailability, Performance, RecoverabilityElasticityAre you paying for a service or rental of equipment?Cloud is service based $/machine, user, hours, etc.</p> <p># Copyright 2010 EMC Corporation. All rights reserved.WHY?</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Need level of infrastructure you cant afford.. Core core app.16</p> <p>StorageCompute ResourceNetworkingOS EnvironmentDatabasesWeb/App ServerApplicationsMiddleware</p> <p>PaaS - PlatformYou pay for the Platform software components where applications are built on topWeb application environmentDatabasesOS instancesMiddleware (e.g. messaging)You put your application on top or purchase some of the canned applicationsExamples:Google App EngineMicrosoft AzureForce.com Platform</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year17</p> <p>Salesforce.com - Force.com Platform</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year18</p> <p>Local and ConsiderationsLicencingNo benefit as there is no leverage Bad boys will make this painful if you dont take their service!Is data sovereignty an issue?e-mail is internet based anywayTalk of local Microsoft Azure &amp; Fujitsu &amp; OthersGoogle/Amazon AP presence not in AustraliaMyriad of offeringsCloud Washing of Managed Services</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>StorageCompute ResourceNetworkingOS EnvironmentDatabasesWeb/App ServerApplicationsMiddleware</p> <p>SaaS - Software</p> <p>You pay for the applicationSimilar to the ASP model in the old days . SOA has pushed this concept furtherExamples:Salesforce.comSAPEMC Mozy (Backup as the service)</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year21</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Mozy</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>TitleMonth Year23</p> <p>Example of Australian Cloud e-mail UsersAAPT 1,300 staff (Google Apps and Gmail)AMP -outsourcing partner CSCAustralian Catholic University 17,000 students (Microsoft Live@edu)Coca-Cola Amatil-reputed to be following AMP's lead ...Curtin University 192,000 students &amp; alumni (Microsoft Live@edu)Edith Cowan University 36,000 students (Microsoft Live@edu)Flinders University ((Microsoft Live@edu)Macquarie University 6,000 staff and 68,000 students (Google Gmail)Monash University 58,000 students (Google Gmail) Mortgage Choice (Google Gmail)Realestate.com.au Microsoft BPOS (via Telstra T-Suite) -750 usersSydney University 46,000 students (Microsoft Live@edu)TAFE SA 80,000 staff and students (Microsoft Live@edu)NSW Department of Education &amp; Training 1.3 million students (Google Gmail + Telstra archiving)University of Adelaide 16,000 students (Google Gmail)University of Queensland 38,000 students (Microsoft Live@edu)University of Technology Sydney students (Microsoft Live@edu</p> <p># Copyright 2010 EMC Corporation. All rights reserved.Local and ConsiderationsMainstream IT Utility: Security, Backup, DR, Archive, etc.Business Hygiene: E-mail, File Storage and ManagementStandard BPR: Financials, CRM, SFA, etc.Value not Cost!Hard in SMB to calculate the true cost of ITSoft and Opportunity costsCapability you could not otherwise affordBenefits realised today?Labour, Time to market, Equipment </p> <p># Copyright 2010 EMC Corporation. All rights reserved.SuggestionsEvaluate in terms of desired business and financial outcomes, factor in business agility benefitsFor cost savings: look beyond capital equipment savings to software license optimisation and IT operational efficienciesCreate a culture of service standardisation, what drives real business value?Be prepared to try different options to find best mix</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p> <p>THANK YOU</p> <p># Copyright 2010 EMC Corporation. All rights reserved.</p>