Our Research ConclusionIndie Pop

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Indie Pop?

• Indie Pop sub genre of Alternative Rock

• Originated in the UK

• Structurally similar to Pop

• Ed Sheeran, Ben Howard, Kate Nash etc

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Audience?Secondary Research

74%

26%

MaleFemale

5%

19%

76%

Below 2020-3030+

Gender Age

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Audience?

Primary Research

Focus Groups Interviews

QuestionnairesCase Study

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Questionnaires

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Case StudiesKatie Susan

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Focus Group

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Interview• Indie Persona

• Ben Howard and Lana del Rey

• Spotify, last.fm etc

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Similar Artists• Daughter

• Lana Del Rey

• Tom Odell

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Lana Del ReyFashion

Audience

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Daughter

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Tom Odell Fashion

Audience

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Codes & Conventions: Website

• Simplistic

• Continuity

• Neutral Colours

• Multi Platform marketing

• Similar Topics

• Merchandising

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Codes and Conventions: Albums

• Clear font and size of text

• Recognizable brand

• Minimal

• Close-to-medium = personal

• Natural approach to images

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Codes and Conventions: Videos

• Narrative along side the performance

• Use of a filter

• Symbolic Images

• Lack of artist presence

• Clean cut transitions

• Low-Key lighting

• Laid back approach

We particular liked this:

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Initial Ideas

• Male Solo Artist

• Similar to Tom Odell, Ed Sheeran

• Potential song choices: (a)Close to you(b)Next to me

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Thank you for listeningPlease fill in the surveys handed out!

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