Embed Size (px)
DESCRIPTION
Keynote on the use of mobile by nonprofits in operations, fundraising and programs
Citation preview
The Whole World in Your Hand:
Embracing the Mobile Revolution
John Kenyon
Evolution in Tech Intimacy
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
Evolution in Tech Intimacy
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
Evolution in Tech Intimacy
Evolution in Tech Intimacy
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
Mobile is Personal
New World of Connection + Conversation
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
Australia + Mobile
48% of Australians aged 16+ years own a smartphone
– Nielsen Australian Multi-Screen Report
Tablet devices to reach 39% of Australian homes in 2013
– Nielsen, Australian Online Consumer Report
Source: http://digitalmarketinglab.com.au
Australia + Mobile
61% of mobile users are unlikely to return to a site they had trouble accessing from their phone
Source: http://digitalmarketinglab.com.au
Operations | Programs | Fundraising
Mobile Impact !
Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile
Operations IFRC RAMP
Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting
Efficient
Effective
Data available - days vs. weeks Direct data access for program managers
PEAK + Square
Former Process – Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks
Mission/ Program Goal: Get People Engaged with Wildlife
Programs
People share wildlife sightings via mobile Populates website
Wildlife Watch + Mobile + Twitter + Flickr
Robin in San Francisco
#NWF
Start Small (Realistic)
50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day
Koala Count
Log, Photograph Connects to Central Database Can Also Email
Iwaidja App
Leverages uptake of mobile by indigenous communities Keeps language alive
Iwaidja App
Translate, Record, Share
Mobile + Fundraising
15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205%
Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/
Mobile friendly website
Emails configured for mobile
Mobile Strategy
Don’t Start with Apps Start with Mobile Strategy Get in Mobile Mindset – use just your phone for a day
Mobile Actions
Brainstorm Mission-Aligned Activities Collect Mobile Numbers Try Something!
What To Text?
Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now!
Flickr photo: garryknight
Track website, email + social media metrics for mobile
Mobile Access %, Content Favored Website
Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
How do we track metrics?
How might we do it differently moving forward?
Reflection
Goal = Coordinated Approach
Reflection
How do we coordinate across channels – and platforms?
Links
IFRC: http://www.ifrc.org/en/what-we-do/health/ramp/ Artez Mobile Fundraising Report: http://info.artez.com/mobile-fundraising-research-paper-2013/ Nonprofit Mobile Resources: http://www.nten.org/search/node/mobile
All Images: Flickr - Creative Commons License
