CONTEXT

Location

Explosion of Ideas

Categories of Location Applications

The average user requests their location 6 times per day

Do People Care?

Simple Yet Powerful

TruliaOne button to find the nearest

open house this weekend

Taxi MagicOne button ordering and paying for a taxi

to your exact location with time alerts

Bet You Never Thought of These

Last CallTrack your drinking and know when to

call a cab (or the nearest lawyer)‏

GeocadeLocation based leaderboards for

multi-player games

Creativity Unleashed

License Plate FinderKill time with the kids on long trips,more points for states further away

UFO FinderFind all the UFO sitings around you

from the past 40 years

• Standard Mobile Advertising

• Per-unit sales, subscriptions

Current Business Models

• Location Aware Advertising

• Hyper-targeted to exact location

The Future Business Model?

Ted Morgan

Skyhook Wireless