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Harnessing the Power of Crowds

Crowdfunding, Crowdsourcing and more for Businesses

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Crowdacious breaks down the barriers between businesses and the resources they need as the only known site to combine all crowdsourced activities with crowdfunding plus the social network and collaboration capabilities required to help businesses succeed. Because of this unique, patent pending combination of services Crowdacious is positioned to become the focal point for any business interested in harnessing the power of crowdsourcing and/or crowdfunding to improve their bottom line.

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Page 1: Crowdfunding, Crowdsourcing and more for Businesses

Harnessing the Power of Crowds

Page 2: Crowdfunding, Crowdsourcing and more for Businesses

A powerful, unique (patent pending) website that pulls together everything businesses need for success:

• Crowdsourcing

• Crowdfunding

• Social networking

• Collaboration software

• Education

Page 3: Crowdfunding, Crowdsourcing and more for Businesses

Significant and Expanding Market Opportunity

• Crowdsourcing- Obtaining Services, Ideas or Content from a Large, Usually Online Group• ~$1B market in 2012 (Massolution)

• >60% yearly growth projected from 2009-2014

• Crowdfunding- Obtaining Funding from a Large, Usually Online Group• $2.7B funded in 2012, 81% growth over 2011

• US- $1.8B, 105% growth over 2011

• $5.18B projected for 2013 (Massolution)

Page 4: Crowdfunding, Crowdsourcing and more for Businesses

It’s a Very Fragmented Market

• Countless Crowdsourcing sites exist for almost every business stage:• Idea generation

• Product development

• Design

• Testing

• Marketing

• Sales

• Support functions

• Legal, HR, IT, etc.

Page 5: Crowdfunding, Crowdsourcing and more for Businesses

Many Crowdsourcing Options

Page 6: Crowdfunding, Crowdsourcing and more for Businesses

It’s a Very Fragmented Market

• Many Crowdfunding sites are also available:• Separate sites based on funding type-

• Rewards and Donations

• Loans

• Equity

• Accredited investor and soon non-accredited

• Revenue sharing and Royalties

• Crowdfunding sites with specific market focus are becoming common

• Creative projects

• Medical

• Consumer products

• Etc.

Page 7: Crowdfunding, Crowdsourcing and more for Businesses

Crowdacious Pulls the Market Together• Consolidates any Crowdsourcing activity needed by a business or

project onto one site with:• A searchable database of service providers

• Continuously rated by the community to insure high quality

• Education through articles and forums on how to best use crowdsourcing

• Provides any type of Crowdfunding to any business or project• Business focused

• No site restrictions (must be legal)

• The business/project decides the best type of funding for their needs

• Articles and forums provide guidance

• The crowd decides whether to offer funding as well as type (e.g. reward)

• From individuals and organizations, both accredited and non-accredited

• 3rd party verification will be available

Page 8: Crowdfunding, Crowdsourcing and more for Businesses

Crowdacious Provides More Business Support• Start-ups can search the community to find:• Critical team members

• Partners, Employees, Board Members or Advisors

• Business Partners

• Investors, Customers, Suppliers

• Powerful collaboration software promotes efficiency• Allows topic-specific full or limited access

• Unlike all other crowdfunding sites businesses can continue using the collaboration software after funding

• Collaboration during production and launch is vital for success

Page 9: Crowdfunding, Crowdsourcing and more for Businesses

Crowdacious Provides Additional Benefits• Existing businesses can find• Team members

• Partners, employees, board members or advisors

• Crowdsourced suppliers

• New ideas

• Partnerships or acquisition candidates

• Investors

• Investors can• Find businesses and projects that meet their investment criteria

• Provide a wide variety of financial support

• Rewards, equity, loans, royalties or donations

• Contribute valuable feedback

• Engage their network for additional business support

Page 10: Crowdfunding, Crowdsourcing and more for Businesses

Competitive Advantage• No existing site brings together all the resources businesses

and projects need for success• Crowdsourcing

• Consolidated and searchable

• Rated by the community

• Crowdfunding

• The business decides the best funding option

• Social networking

• For team building and support

• Collaboration

• Before, during and after funding

Page 11: Crowdfunding, Crowdsourcing and more for Businesses

Target Customers

• Start-ups and projects looking for a business-focused crowdsourcing and crowdfunding site

• Individuals and organizations offering crowdsourced or outsourced business services

• Existing businesses looking for new ideas, potential acquisitions and employees

• Consumers looking for exciting new products

• Investors looking for great opportunities

Page 12: Crowdfunding, Crowdsourcing and more for Businesses

Many Revenue Opportunities

• Competitive rate for crowdfunding raises• Start at 5%; most sites charge 5-6%• We may offer to trade some fees for equity in select,

high-potential start-ups

• 5-10% commission for services delivered through site

• 5-10% fee for technologies licensed or purchased

• There are several additional possibilities • To be implemented as features are added

Page 13: Crowdfunding, Crowdsourcing and more for Businesses

Status

• Non-provisional patent filed

• Crowdacious.com domain secured

• Website design is ~75% complete

• Programming is ~70% finished

• $400k is needed to successfully launch Phase 1 and reach profitability

• Phase 1 is minimum viable product • With all functionality needed by start-ups and projects

up to and including crowdfunding• Phase 2 will expand capabilities for existing businesses

Page 14: Crowdfunding, Crowdsourcing and more for Businesses

Management Team• Don Werkema• Idea originator and founder • Experienced entrepreneur, investor, executive• Start-up and corporate background• Broad skills in strategic planning, business start-up and management, marketing,

product development, sales and financing

• Robert Thomas• Chief Technology Officer• Experienced entrepreneur with multiple successful start-ups• Developed and launched several Internet businesses• Broad skills in website design and programming, SEO, SEM, financing, marketing

• Additional Team Members are needed• SEC registered broker/dealer• Project management, customer service, administrative support• Board members, Advisors

Page 15: Crowdfunding, Crowdsourcing and more for Businesses

Capital Need• Over $35k plus sweat equity invested to-date

• $400k in additional seed funding is offered for 20% equity share

$10k – Intellectual Property Support (Patent, Trademark)

$35k – Finish Website Design, Programming and QA Testing

$40k – Website Operations, SEO

$110k – Website Videos, PR, Marketing, SEM

$35k – APP Development and Launch

$90k – Project Management, Sales and Customer Service

$80k – G&A, Misc. Operating Costs

Page 16: Crowdfunding, Crowdsourcing and more for Businesses

Exit Strategy

• The combination of business-focused tools and a large community will make Crowdacious a valuable Internet property

• Our goal is to grow Crowdacious into a major Internet portal that will generate a significant return for investors through an IPO

• Another option is a buy-out by an existing large crowdfunding or crowdsourcing site

• Or by a major Internet company that wants to break into crowdfunding and/or crowdsourcing

Page 17: Crowdfunding, Crowdsourcing and more for Businesses

A powerful, unique, game-changing website that pulls together everything businesses and projects need for success:

• Crowdsourcing

• Crowdfunding

• Social networking

• Collaboration software

• Education

Page 18: Crowdfunding, Crowdsourcing and more for Businesses

Questions, Comments?

Contact Don Werkema

[email protected]