Social NetworkingWith Facebook and Twitter

Lisa Colton, President, Darim Online

Agenda

Opening question for chat: What is the most productive experienceyou’ve had through online social networking? • The Power of Social Networking• People vs. Institutions• “Official” and “Unofficial” Outposts• Facebook Strategies• Twitter• Staffing and Policies• Discussion and Sharing

What IsSocialNetworking ?

People &

Capital

Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital.

Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources.

People prioritize their time & attention based on the value of the social capital

People &

Capital

Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital.

Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources.

People prioritize their time & attention based on the value of the social capital

Power to

SpreadMessages

How DoYou BuyA Book

On Amazon?

Implications for Your Approach

“Official Outposts”

Staff Volunteers Users

Organization’s Blog

Facebook GroupOr Page

Organization’s Twitter Account

“Unofficial Outposts”

StaffBoardPublic

Professional representation in

non-org controlled space (e.g. comment

on a blog)

Personal use anywhere online that is not officially endorsed

by employer (e.g. Facebook Profile)

AmbientAwareness

&Digital

Intimacy

And… Applied

To Orgs

Note focus on people

Careful not tobecome SPAM

or be considered an advertisement

The Power ToRepurpose& Spread

What Makes It AttractiveTo Share?

Assumptions & Barriers

Temple Sinai, OaklandFacebook Groups, Page

Ambient Awareness

Enable and encourage people to connect to one another.

LearnTo

Listen

Teach EmployeesHow toUse Facebook’sPrivacy Settings

(or have them teach you!)

Fuzzy Boundaries: Sample Policies

FJC: All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online.

BBYO: BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.

Facilitation: Add Energy

Impressive result

Build culture

Progress towards goal

Storytelling: “weaving the community”

Establishing norms,Planting ideas

Demonstrating momentum

Subtext: I’m working on your behalf, not for my own gains

Group vs. Page

Experience to Share?

TwitterFeed

Mobile Applications

Text message Tweetie

TwitterLanguage

Hash tag

“Re-Tweet”

Tag others

Ask questions

And get them answered!

RSS Enabled

Embed Elsewhere

Add RSS feed as a widget in a blog

Important Icons!

Tools and Skills To Manage Information and Relationships

“These technologies are helping us tocreate an information and intimacy revolution, not driving us to interact less as some purport.”

- Jake Brewer on Beth Kanter’s blog (beth.typepad.com)