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According to the Standish group, 64 percent of features in systems are rarely-or never-used. How does this happen? Today, the work of eliciting the customers' true needs, which remains elusive, can be enhanced using data-driven requirements techniques. Brandon Carlson introduces data collection approaches and analysis techniques you can employ on your projects right away. Find out how to instrument existing applications and develop new requirements based on operational profiles of the current system. Learn to use A/B testing-a technique for trying out and analyzing alternative implementations-on your current system to determine which new features will deliver the most business value. With these tools at hand, you can help users and business stakeholders decide the best approaches and best new features to meet their real needs. Now is the time to take the guesswork out of requirements and get "Just the facts, Ma'am."
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BW6 Concurrent Session 11/7/2012 2:15 PM
"Data Collection and Analysis for Better Requirements: Just the Facts, Ma'am"
Presented by:
Brandon Carlson Lean TECHniques, Inc.
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073 888‐268‐8770 ∙ 904‐278‐0524 ∙ [email protected] ∙ www.sqe.com
Brandon Carlson Lean TECHniques, Inc.
A self-proclaimed nerd, Brandon Carlson works for Lean TECHniques, Inc., an IT consultancy that helps teams deliver high-value, high-quality products to market. Since starting his career in 1995, Brandon has held positions ranging from developer to manager—and is still learning. Passionate about elevating the performance of IT as a whole, he has helped numerous organizations from startups to Fortune 100 companies improve their product development and delivery systems. Brandon’s current interests include data-driven product definition/development and professionalism in the world of software development. He can be reached on Twitter and pretty much everywhere else on the web as “bcarlso”. Read his blog.
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Just The Facts Ma’amData Collection and Analysis for Better
ProductsProducts
About Me
Brandon Carlson
Lean TECHniques, Inc.
On the web: ‘bcarlso’
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Hidden Constraints
A Turning Point
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Houston: WeHouston: We Have A Quality
ProblemProblem
Scope of the Problem
• As of 2010, the average IT shop spent about 27% of their software budget on custom software development.
• About 1 in 8 shops spent more than 50% of their software budget on custom software development.
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Friends, Romans, Countrymen, Lend me a Buck
Friends, Romans, Countrymen, Lend me a Buck
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Stop Listening To Your Customers!
7 Spotlights7 Spotlights
Seven factabulous ways to get better y g
requirements
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Play thePlay the Nickel Slotsaka Little Bets
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Observe FirstStalking > Talking
2
7
Web Analytics3
App Instrumentation
log(sha1(currentUser, deviceId));
4
8
App Instrumentation
results = performSearch(searchString);
log( “Search:”
+ searchString
“R t d ”+ “Returned:”
+ results.size() );4
Split TestChoose between
two optionsp
5
9
Toggle Features6
Enterprise Anthropology7
10
7 Spotlights• Nickel Slots
• Observe First
• Web Analytics
• Application Instrumentation
• Split Testing• Split Testing
• Toggle Features
• Enterprise Anthropology
7 Spotlights
• Nickel Slots
• Observe First
• Web Analytics
• Application Instrumentation
• Split TestingSplit Testing
• Toggle Features
• Enterprise Anthropology
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Use the 7 Spotlights to get the facts about what
your customers do...y
...then combine that with what they say
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...to help you eliminate waste and discover the
right product.g p
The “Right” Product
• Reduced Market Risk
• Increased Customer Understanding
• “Good Enough” Features
Hi h ROI• High ROI
• Treasured
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The “Right” Product
• Reduced Market Risk
• Increased Customer Understanding
• “Good Enough” Features
Hi h ROI• High ROI
• Treasured
