DEVNET-1011Profiting From the Next Phase of the Mobility Revolution

Profiting From The Next Phase of The Mobility Revolution

Ben Perak, Sr. Product Manager, Application Platforms

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID 2

• The Evolution of Digital Business

• Use EMSP To Build Engaging Mobile Apps

• Accelerate App Development & Deployment

• Integrate with Business Apps

• Summary

Agenda

3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

THINGSConnecting physical assets to gain new insights and controls

PEOPLEMoving from transactions to contextual engagement

DATADelivering timely and actionable insights

PROCESSDriving innovations based on new partnerships and interactions

The Internet of Everything Is Powering Digital Transformation

$19T IoE value at stake over the next 10 years

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID

Healthcare MuseumsRetail Education Smart Cities

THE NETWORK HELPS CONNECT PEOPLE

Delivering timely, contextual user experiences

Self-guided toursEfficient student-teacher content

exchange

Real-time city information

Patient and facility information

Hyper-local advertisements


“By 2017, 80 percent of consumer engagement with brands will occur on mobile devices, driving mobile commerce to more than 50% of digital commerce revenue."

Gartner

“Digital Ethics, or How to Not Mess Up With Technology,” Frank Buytendijk,September 23, 2014


Cisco EMSP for Your Mobility Strategy

Cisco Enterprise Mobility Services Platform is a mobile app development and integration environment that lets you quickly deliver new, context-aware mobile experiences across hundreds of device types.


7

Omni-Experience

• Immersive, context experience through a variety of mediums

• Engage like never before

Omni

EMSP Context Experience JourneyWhat EMSP Enables

HTML5 HTML5HTML5

HTML5HTML5HTML5

Captive Portal

• Location specific captive portal

• Engage and learn about your shoppers and guests

Browser

Native/Web Apps

• Enhance existing native app with context experiences

• Leverage location services

Native

Guest Experience


8

EMSP Location Services

Geo Location

• Devise GPS via WiFi or cellular connectivity

GPS

Premise

• WiFi Access Point association

Premise

Zone (x,y,z)

• WiFi Triangulation

• BLE

Zone

Infra Requirements


EMSP Framework

Guest Experience

Cloud-Based EMSP Platform

Core Features

PMS Auth

Ads, Coupons, Promo’s

Location Services

Guest IDClick to Call /

Support

Repeat Guest

Loyalty Auth

In-Room Services

Electronic Key

Future Extensions

Custom Extensions

Meraki Infrastructure


Business Opportunities

Finding and Engaging Loyal Customers Cisco EMSP in Hospitality

• Improve overall guest experience

• Differentiate based on loyalty to drive stickiness

• Create new sources of revenue through promotions and advertisements

• Challenge disruptive competitors


Cisco EMSP in Hospitality

Proposed Solution (Workflow Enabled)

Guest engages with Wi-Fi and is presented specific location-based experience

Targeted ‘free drink’ promotion is presented to guest based on loyalty status

Guest detected on arrival

Hotel manager wants to offer loyal guests a free drink coupon

Using the management control app or portal, manager updates and pushes a targeted coupon

Benefits►• Superior guest experience:

Engage guests with experiences unique to their status and location

• Successful targeted advertisement: Notify guests of any relevant activities, promotions, services, etc., at specific property


Cisco Enterprise Mobility Services PlatformIntegrate context-aware network, apps and cloud services

Cisco Enterprise Mobility Services Platform provides operational efficiencies with pre-built, ready-to-use, and device-agnostic experiences to meet industry and line-of-business demands

Engage through context awareness

Create mobile experiences efficiently

Monetize and influence behaviorV

Enterprise Mobility Services Platform

IDI/

IDE

PL

UG

INS

WY

SIV

VY

G S

TU

DIO

Micro Apps (.apk, .ipa) APIs iOS and Android SDK

Cloud ServicesCisco Network ServicesEnterprise Apps

Partner IT


What Can You Do with EMSP?

A cloud-based software platform, Cisco EMSP lets you develop and deliver rich mobile experiences to customers and employees. For example:

►

►

EMSP provides the framework to build front-end mobile experiences across multiple mobile platforms.

EMSP integrates with enterprise systems to tie user data into apps and enhance enterprise systems.

EMSP supports building user profiles using user registration, social or custom login.

EMSP provides customized user experiences based on who and where the user is.

►

►


How EMSP Delivers New Experiences

Gives applications context awareness, allowing customer engagement like never before

Delivers prebuilt integration to infrastructure, applications,and cloud services

Provides robust analytics and admin consoles that empower business users to manage content

Uses real-time data to monetize and influence customer behavior

►

►

►

►


Summary

• With EMSP, easily develop, deploy, manage, and distribute mobile apps

• Expose network services such as location, context, or user awareness to create new customer experiences

• Create mobile experiences through tight integration with your network infrastructure

• Significantly cut app development and deployment times and costs


Q&A


Continue Your Education• Take a self-paced EMSP course in the DevNet Zone Learning Labs

• Stop by the EMSP pod in the IoT area of the DevNet Zone

• Attend Innovation Talk: The Future of the Network hosted by Rob Soderbery, Senior Vice President Enterprise Products & Solutions, June 8, 1:00 pm

• Attend PSO-GEN-1105 - Develop Mobile Apps and Interactive Displays with Cisco Connected Experiences – June 9, 10:00 am

• Attend BRKEWN-2025 Delivering Intelligent Mobility Experiences through Cloud Solutions: CMX and EMSP – June 11, 1:00 pm

• Experience the EMSP demos in the Cloud and Enterprise Mobility Zones in the World of Solutions Expo

• Learn more at: www.cisco.com/go/emsp

http://www.cisco.com/go/emsp

Thank you



20

Color Palette

R: G: B:

0163222

R: G: B:

24915751

R: G: B:

13134142

R: G: B:

3371148

R: G: B:

166166166

R: G: B:

103103103

R: G: B:

2429734

R: G: B:

6116673


Cisco Enabling Technology

› EMSP, Component Library - ISE,MSE location, Notification, POI, Cerner/EMR integration

› CMX providing location information

Solution Workflow

› Enhanced patient visitation experience and better on-time arrival

› Increased HCAPS score

› Optimized Care team workflow

Benefits

› Dynamic Welcome notification tied into the Cerner/EHR patient scheduling system

› Patient Auto Check-in through CRM/EHR

› Provide physician and care team notification on patient arrival

Business Problem

Patients get lost/distressed when locating appointment destination within healthcare facilities.

Providers require higher patient satisfaction scores (HCAPS).

Providers looking for ways to enhance and personalize the patient visitation experience.

Hospital

Admin

EHR

Patient AutoCheck-in

Care teamNotification

CustomizedWelcome Notification

PatientMobile Device

PatientIdentifiedOn Arrival

EMSP Use CaseImproved Patient Visitation Experience App EMR Scheduler Integration


Seamless EHR access for Doctor/Nurse with-in Permitted Premises on any device

Medical professionalsAuto check-in

Any devicesallowed

Physician/Care Team /EHR

LocationCompliance

Paper based medical records, Employee productivity impacted by discrete and fragmented tasks enabled by IT systems. Security compliance issue inhibiting access toPatient records.

Business Problem


› EMSP, Component Library - ISE,MSE location, Notification


› Adoption of applications reduces paperwork and increased employee productivity

› Compliance to regulation without impacting user experience

› Patient satisfaction as Doctor spends more time with them

Benefits

› Provide right application based on device

› Provide right application based on user and location

Solution Workflow

EMSP Use CasePhysician and Care Team Productivity App


Identify Loyal Shopper and Reward In-Store Points


› EMSP, Component Library – SFDC, Microsoft CRM


› Cisco Prime, WLC and APs

Proposed Solution (Workflow enabled)

› Superior customer experience - Engage shoppers with the knowledge of their loyalty points and shopping patterns

› Successful Targeted advertisement - Notify shoppers of any relevant Promotions, Promotion of the day etc when in-store, influencing the buying patterns

Benefits

Business Problem

› Engage with shoppers when in-store

› Differentiate shoppers based on their loyalty points and shopping patterns

› Notify/Award shopper with the promotion for the day

CustomizedWelcome Notification

Customer Auto Check-in

Personalized message/loyalty points/Promotion of the

day via GCM/APNS Integration

Customer detect On arrival

Shopper Identified

EMSP Use CaseCustomer Concierge Mobile App