Effective Website StructureEffective Website Structure

By By Ankit AggarwalAnkit Aggarwal

Structure Structure

EffectiveEffective

What's The Ultimate What's The Ultimate Goal of Your Goal of Your

Website?Website?

Make your website friendly for both Make your website friendly for both

1. User 1. User 2. Search Engine2. Search Engine

““User Satisfaction is important for User Satisfaction is important for Search EnginesSearch Engines””

Before Structuring Your Website Before Structuring Your Website

1. Know Yourself2. Know your Competitors3. Benchmark Your Website over your competitors.4. Decide the Marketing and Business Model for your Website. 5. Make a hierarchy for navigation flow.

1. Remove Duplicate Content2. Reduce Advertisements3. Maintain at least 300 unique word count on every page. 4. Increase user engagement activities like comment box, Widgets from Facebook, Twitter, Rss feeds etc..5. Manage internal Structure of website.6. Never Leave your Basics.

Google “ Google “ Panda Panda ” Update and Its ” Update and Its Cure.Cure.

Directory Structure

1. Real Directory Structure(New 1. Real Directory Structure(New Website)Website)

2. Virtual Directory Structure(Old 2. Virtual Directory Structure(Old Website).Website).

Real Directory Structure

Real Directory Structure

1. Identify the key areas of your website.2. Keyword Research is important.3. Decide verticals and Horizontals.4. Maintain a Clear Flow for visitors and Bots.5. Effective Internal Linking for Great Page Rank.6. Get Quality External Link for Visibility. 7. Business Is Important

Be Clear in What you want

Example

E.How.com

Family Food Health Home Style Money

MarriageFamilyParenting and so on...

StartersRecipesDrinks and so on...

Health TopicsLivingFitness and so on...

GardeningLandscapeInterior design and so on...

SavingYour BusinessReal State and so on...

Fashion Make upHair and So on..

Main Categories

Sub Categories

Don’t send linkloveto pages that do notdeserve or need it

This Does Not Work For Existing Website

Virtual Directory Structure

1. Identify Unique Silos. 2. Arrange existing links in your Silos.3. Use 301 Redirect or canonical for duplicate pages(With Precautions). 4. Theme Works For You here.5. Navigation is also Important.6. Never Leave your Basics.(Very Important)