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Embedded Autos: Making Telematics Mass-Market- 01 per simonsen
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Moving telematics into mass-marketPer Simonsen, CEO, Telenor Connexion
How will telematics become mass market?How will telematics become mass market?
3 main trends driving the connected car development
#1 The CRM potential
#2 eVehicles
#3 Digital services
#1 Realizing the CRM potentialg p
PurchaseRetention
Real-time
Retention
Real timedriver &
vehicle data
Spareparts Service
AccessoriesAccessories
Source: Arthur D Little
#2 eVehicles – leading the way?
Range control & ecodriving
Check battery status on remote
Payment for charging
Remote heating/cooling chargingheating/cooling
EV/PHEV is expected to account for 7 5 million EV/PHEV is expected to account for 7,5 million yearly new cars sold by 2020
European car of the Year 2011 - Nissan Leaf
#3 Digital services - delivering business value?
Open platforms required
User-centric services
OEM-centric services
Society-centric services
Open telematics platform
Managed connectivity solutions for global telematics, +10 years of experience, 100% owned by Telenor ASAy p , y